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Almay Smart Shade Skintone Matching™ Foundation, 30mL, 1 unit, SS IDEAL 1O MKUP 0.094 lbs

Take the guesswork out of finding your foundation with this innovative formula that adjusts to match your skin tone, instantly! The lightweight liquid formula starts out white and instantly transforms into your ideal foundation shade, while seeming to become one with your skin as you smooth it on. To achieve this, our Tonemimic technology uses tiny spheres that break open and release pigment as you blend them over your skin. The buildable texture of this medium-coverage foundation allows you to choose the exact level of natural-looking, streak-free colour you desire. As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free.

Almay Shadow Squad™

Almay Shadow Squad Eyeshadow gives you four ways to express yourself in one, sleek, pressed powder compact. Let your creativity shine with one palette and four finishes. Go for subtle style with a single texture during the day, then live on the edge after hours with a dynamic combination of matte, metallic, satin, and glitter. Available in 15 show-stopping shades. And maximize your look by pairing with Almay Gel Smooth Liner, Almay Liquid Lash Extenders Mascara, and Almay Long and Lasting Brow Color.

Almay Lip Vibes Hypoallergenic Cream Lipstick with Shea Butter, 1 Lipstick, Lip Vibes

Meet the lipstick that always makes a statement! Lip Vibes delivers vivid, smooth colour to express your personality and mood. Single stroke, high impact colour lipstick that comes in matte, cream and topper finishes. Unique bullet shape ensures ease of application. Mix & match shades to create bold, statement-making looks. Made with shea butter and vitamins E and C. As always, dermatologist tested, hypoallergenic, clean, and cruelty free.

Almay Palette Pops™ Eyeshadow

PETITE POPS OF POW! • 9 shades in 1 palette • Use wet for more POP! • Layer, blend and mix for limitless looks

Almay Longwear & Waterproof Eye Makeup Remover Pads, Hypoallergenic, Cruelty Free, Ophthalmologist Tested, 80 Pads

Tiny package, big rewards: Our oil-free eye makeup remover pads completely dissolve even the toughest waterproof mascara and long-wearing makeup.

Almay Clear Gel Deodorant, 2.25 oz - Buy Packs and SAVE (Pack of 3)

Almay Oil Free Makeup Eraser Sticks

Effortlessly erase makeup mistakes without disturbing the rest of your look

Almay Liquid Eyeliner, Oil Free, Water Resistant, Ophthalmologist Tested, Hypoallergenic, 1  Liquid Eyeliner, SHE ALMAY LIQ LINER 0.027 lbs

Dip into beautifully defined eyes. Our liquid eyeliner's calligraphy-inspired inkwell and flexible brush are designed to apply saturated colour, every single time. This water-resistant eyeliner lasts all day. The smooth, skip-proof formula won't smudge, smear, or fade, either. Almay's unique inkwell bottle design delivers fresh colour with every dip of the brush and gives you full control with a flex-tip applicator that allows for a precise line. Ophthalmologist tested (meaning this liquid eyeliner loves even sensitive skin and eyes). As with everything we make, our liquid eyeliner is hypoallergenic, fragrance free, clean, and cruelty free. Pair with your favorite Almay eyeshadow and mascara to complete the look.

Almay Biodegradable Longwear Makeup Remover Cleansing Towelettes, 25 Count, Cleansing Towelettes

Effortless makeup removal just got a lot easier on the environment—and your skin! At home and on the go, our 100% Biodegradable Longwear Makeup Remover Wipes make washing your face and taking off even the toughest makeup a breeze, with gentle swipes and zero rinsing needed. As with our entire collection of makeup-removing cleansing cloths, they’re specially formulated to be used on every skin type—even sensitive skin and eye areas. So, our biodegradable towelettes don’t just take care of the cleansing part of your day, they ensure that you’re able to put your best face forward at every moment.

Almay Biodegradable Micellar Eye Makeup Remover Pads, 80 count, Biodegradable Micellar Water Cleansing Wipes

Effortless makeup removal just got a lot easier on your eyes—and the environment! With Almay Biodegradable Oil Free Micellar Eye Makeup Remover Pads™, you can instantly and neatly wipe away eye makeup in one step without leaving behind any greasy residue. Made from 100% biodegradable fibers, each pad is designed to gently and effectively sweep away makeup without pulling or tugging on your delicate eye area. The secret to our efficacious oil-free cleansing lies in the micellar molecules that lift off makeup, dirt, and oil from your skin and onto the pad. Not only is your eye area left clean (no need to rinse or cleanse!), skin feels soft and soothed. What’s more, these petite rounds are suitable for sensitive eyes and contact lens wearers, so throw a pack in your bag for guilt-free cleansing on the go! Formulated without added parabens, phthalates, SLS, DMDM Hydantoin, formaldehydes, and Triclosan. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free.

PACK OF - 02 -Almay Skin Perfecting Comfort Concealer, Hypoallergenic, Cruelty Free, Fragrance Free, Dermatologist Tested- Light Medium Color code-140

Looks soft and luminous on your skin—but delivers serious, crease resistant camouflage with its medium-to-full coverageThis concealer won’t settle into facial lines and wrinklesLightweight formula blurs, for a natural look

Almay Roll On Antiperspirant Deodorant for Women, Hypoallergenic, Fragrance Free for Sensitive Skin, 1.7 oz

Loreal Paris Sublime Bronze Self-Tanning Serum, Medium Natural Tan, Our longest-lasting tan up to 2 weeks. Naturally bronzed glow that lasts for up to 2 weeks. Quick-drying and foolproof for skin that looks radiant in every climate. Looking sun-kissed and golden year-round with naturally bronzed glow.

Almay Longwear & Waterproof Gentle Eye Makeup Remover Pads

Almay Longwear & Waterproof Eye Makeup Remover Pads remove makeup that soap and water can leave behind. Doesn’t leave a filmy residue. Enhanced with a botanical blend of Aloe, Cucumber and Green Tea. Fragrance-free, hypoallergenic and dermatologist tested.

Almay Velvet Foil™ Cream Shadow

Make it metallic with NEW Almay Velvet Foil(TM) Cream Shadow.  Wear each shade individually or combine for a  dramatic customized eye look.  Quick and easy application – apply with fingertips or an eyeshadow brush. No shadow fall-out during application.

Almay Extreme Length Mascara™

One Coat Get Up & Grow Extreme Length™ Mascara is Almay’s first lash lengthening mascara with an anti-breakage, pro-vitamin formula that gives you visibly longer lashes instantly and stronger lashes. 98% of women saw healthy, longer lashes after 30 days of use. Available in 4 natural shades.

Almay Liquid Eyeliner, Oil Free, Water Resistant, Ophthalmologist Tested, Hypoallergenic, 0.28g, 1 Liquid Eyeliner

We set out to make the perfect eye pencil: one that creates lines that actually last—and that sharpens itself! This is one smooth eye pencil: No dragging, no catching, it just glides easily over your lids. The long-wearing, water-resistant eyeliner won't run, smear, or rub off so you can get on with your life (and know that your eyeliner looks great). The built-in sharpener keeps point sharp for precise definition. Formulated with vitamin E for your delicate eye area. As always, hypoallergenic, ophthalmologist tested, fragrance free, clean, and cruelty free.

Almay Gel Smooth Liner™

Get bold with your lines. Almay Gel Smooth Liner gel formula glides on smoothly with the ease and precision of a pencil. Gives you bold, intense eye color instantly when wearing a companion mascara and shadow. To apply, glide the eyeliner across your upper and lower lash lines from the inner corners to the outer edges. Lasts for up to 12 hours.

Almay Mega Volume Mascara™

LASH OUT LOUD. Forget quiet. Be mega loud! • Megaphone brush™ makes every lash shout! • Showstopping volume • For added drama, sweep outer lashes with brush’s flared end

Almay Pressed Powder Makeup, Hypoallergenic, 1 unit, SMART SHADE BAL PDR 0.114 lbs

Midday shine doesn't stand a chance. The Almay Pressed Powder Makeup is an undetectable oil-free pressed powder sops up grease and, like magic, perfects your skin. Our ultra-fine, oil-free pressed powder mattifies oily areas to keep your skin shine-free. The portable compact is perfect for touch-ups anytime. It's got a mirror and soft applicator puff, so you always have what you need. As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free

Almay Multi-Benefit Mascara, Keratin Infused, 1 Mascara

All the mascara benefits your lashes could want, including volume, length, and definition. Get maximum payoff with minimal effort! Plus, the formula is infused with keratin! Almay one coat thickening™ mascara builds 100% thicker lashes in one clump-free application*. *Use 2 coats 25 strokes each. Suitable for sensitive eyes and contact-lens wearers. As always, hypoallergenic, ophthalmologist tested, fragrance free, clean, and cruelty free.

Almay Night Soothing Makeup Remover Cleansing Towelettes

Almay Night Soothing Makeup Remover Towelettes remove makeup, dirt and oil, even stubborn longwearing and waterproof makeup. Formulated with a unique blend of Vanilla and Chamomile scent that entices the senses to help you relax and prepare for a good night’s sleep. Leaves skin clean, refreshed and make-up free with no greasy residue. No need to rinse. Hypoallergenic, dermatologist tested, ophthalmologist tested. Gentle enough to use around sensitive eye area, even for contact lens wearers.

Almay Brow Styler, Eye Brow Mascara, 1 Mascara, Brow Styler

Our nourishing brow mascara defines—but doesn't redefine—your natural brows. It softly shapes and fills in arches for the perfect level of fullness. Almay Brow Styler™ Brow Mascara. Unique Slimmy Brush™ shapes, grooms, and fills for fuller, natural looking brows. Simply apply to brows in short, upward strokes. As always, hypoallergenic, ophthalmologist tested, fragrance free, clean, and cruelty free. Available in a variety of tinted shades and one universal, clear formula.

Almay Matte Foundation

This oil free, lightweight matte foundation feels incredibly comfortable on your skin and wears for up to 16 hours. It leaves your skin feeling smooth and moisturized with shine free natural makeup look.

Almay Skin Perfecting Comfort Concealer, Medium to Full Coverage, 1 Concealer Stick, ALM Concealor

This is crease resistant camouflage Covers. Conceals. Perfects. Get a flawless look with this easy-to-use, long-wearing stick concealer that feels creamy and lightweight. Instantly disguise and minimize the appearance of dark circles and imperfections without creasing or making lines and wrinkles look more apparent. Skin looks fresh and bright with a more even perfected complexion. Pairs perfectly with Skin Perfecting Comfort Matte Foundation & all Almay Foundations.

Almay Biodegradable Micellar Makeup Remover Cleansing Towelettes, 25 Count, Cleansing Towelettes

Enjoy all the things you love about micellar water facial cleansers, plus the convenience and portability of makeup remover towelettes—now in an eco-friendly form that’s just as friendly to your skin and eyes! Our 100% Biodegradable Micellar Makeup Remover Wipes are made from plant-based fibers that have been sustainably sourced and infused with gentle micellar molecules that just love to release makeup, dirt, and oil from your skin with the most delicate touch, no matter your skin type. (Our facial cleansing towelettes can even be used by those with sensitive skin and eyes, and those who wear contact lenses).

Almay Biodegradable Clear Complexion Makeup Remover Cleansing Towelettes, 25 wipes, Biodegradable Towels

Almay’s Clear Complexion Makeup Remover Cleansing Towelettes for oily and acne prone skin are now biodegradable. Made from 100% biodegradable fibers, these deep cleansing wipes easily remove makeup, gently exfoliate, and refine pores. Each pack contains 25 towelettes formulated with witch hazel for deep pore cleansing on the go. Use daily for clean, fresh, makeup-free skin. No harsh rubbing. After use, dispose of wipe in trash bin (do not flush).

Almay Almay All-Day Intense Gel Eyeliner, 1.3g., 1 Gel Eyeliner, Liner Pencil, Long lasting, Waterproof

Meet Almay All-Day Intense Gel Eyeliner™, the versatile eye pencil that is fierce enough for bold eye looks, yet gentle enough for sensitive eyes and contact lens wearers. It is even suitable for use on the waterline! From the outside, this easy-to-use eyeliner looks like an ordinary eye makeup pencil; however, the colour is as intense as a liquid liner, gliding smoothly and effortlessly onto lids without skipping or tugging, and dries instantly. This means you can confidently create stylish looks from a classic smoky eye to a trendy cat eye, all without concerns about smudging or fading colour. Available in six beautiful, creamy shades and a travel-friendly size for application anywhere, anytime. What’s more, because we love the environment as much as we love your delicate eyes, the barrel is made from 85% recycled paper. Formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free.

Almay Biodegradable Longwear & Waterproof Eye Makeup Remover Pads, 80 count, Biodegradable Wipes for Waterproof Makeup

Effortless makeup removal just got a lot easier on your eyes—and the environment! With Almay Biodegradable Longwear & Waterproof Eye Makeup Remover Pads™, you can wipe away all traces of eye makeup from shadow to liner—even longwear and stubborn waterproof mascara—instantly, no rinsing required. Made from 100% biodegradable fibers, each pad is designed to gently and effectively lift away makeup without pulling or tugging on your delicate eye area. What’s more, these petite rounds are suitable for sensitive eyes and contact lens wearers, so throw a pack in your bag for guilt-free cleansing on the go! Formulated without added parabens, phthalates, SLS, DMDM Hydantoin, formaldehydes, and Triclosan. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free.

Almay Smart Shade Anti-Aging Skintone Matching™ Makeup, SS IDEAL 1O AA MKUP 0.094 lbs

WE'VE GOT YOU COVERED • Now available in more shades! Just blend to reveal your best match • Formulated with the latest in exclusive Almay Tonemimic™ shade-sensing bead technology • Instantly transforms from white to your perfect shade when blended into skin • Buildable coverage and natural-looking, streak-free color • Takes the guesswork out of finding your perfect shade • Helps minimize the appearance of fine lines and pores • Doesn’t settle into lines • Skin looks refreshed and healthy

Almay intense i-color Shadow Palette™, Beautifully pigmented all-day wear eye shadows

Create beautifully enhanced, brighter looking eyes with the Almay Intense i-color Shadow Palette™, a richly pigmented five-shadow assortment expertly curated by eye colour: brown eyes, blue eyes, green eyes, hazel eyes. Each of our four compacts comes with an antioxidant vitamin E-enriched primer base that smooths lids, extends wear of eye shadows, and protects against environmental stressors. Also included are four creamy eye shadows in a variety of finishes that last without creasing, smudging, or fading. Not only is choosing your eye palette easy, so is the application. While the palette mimics the shape of your eye, each pan is labeled with a directional number to make building your look effortless—whether you’re a novice or a pro. Formulated with sensitive eyes in mind, this versatile eye shadow kit is perfect for a wide range of looks including transitioning your eye makeup from day to night. And because we love the environment as much as we love your delicate eyes, we’ve made the packaging from sustainably sourced paper.

Almay® Truly Lasting Color™ Liquid Makeup, TLC FOUNDATION 0.213 lbs

Almay Truly Lasting Color Liquid Makeup is enriched with Vitamin E and Lemon Extract and helps smooth and brighten for all day, natural radiance. Make every side your best side and stay comfortable for up to 16 hours. Won't rub off, even in heat and humidity. Go bare, or pair liquid makeup with your favorite Almay powder and blush for a complete look. Available in 7 shades. Dermatologist tested. Hypoallergenic.

Almay Healthy Hue Powder Blush, Lightweight, 4.8g, 1 unit, Pink Flush 300

This is lightweight blush for a flush of colour. Effortlessly give your skin a flush of colour. Almay Healthy Hue Blush is formulated with high pigment technology that provides true Colour payoff. Made with sustainably sourced paper. Effortlessly give your skin a flush of colour. Almay Healthy Hue Blush is formulated with high pigment technology that provides true colour payoff. Made with sustainably sourced paper.

Almay Healthy Hue Powder Blush, Lightweight, 4.8g, 1 unit, So Peachy 200

Almay Healthy Hue Powder Blush, Lightweight, 4.8g, 1 unit, Wild Berry 400

Almay Healthy Hue Powder Blush, Lightweight, 4.8g, 1 unit, Nearly Nude 100

Almay Almay Length & Lift Mascara, 7.1mL, 1 Mascara, Volumizing Lengthening Eye Makeup, Plant Based

Enjoy visibly longer, lifted lashes in one gentle swipe with Almay Length & Lift Mascara™. Our clean, flake-free formula is enriched with a lash-caring complex of plant-based waxes and hair conditioners that nourish for healthy looking eyelashes. Plus, the brush is made of 100% plant-derived bristles that are designed to evenly coat and separate lashes from root to tip. We also ensured that our newest mascara is smooth and buildable—no clumps or smudging—making it the perfect finishing touch to any look, be it everyday glam, a smoky eye, or cat eye. What’s more, we tested our product to ensure it is suitable for sensitive eyes and contact lens wearers, so go ahead and magnify lashes to your chosen intensity! And because we love the environment as much as we love your delicate eyes, part of the mascara packaging is made with post-consumer recycled materials. Formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free.

Almay Shadow Trios™, Colour-coordinated palettes, 16HR wear.

Get ready with the Almay Smoky Eye Trio Eye Shadow. Perfect for every occasion, just blend the palettes to create a bright and bold look. For easy application, the Almay Smoky Trio eye shadow comes in a eye-shaped palette...just apply and go. This rich and velvety blend is sure to enhance your eye colour. With 16 hour protection you can wear this well into the night without fear of creasing, smudging or fading. To ensure the highest level of satisfaction the Almay Smoky Eye Trio is ophthalmologist tested and non-irritating.

Almay Long Lasting Brow Color™

Raise your eyebrow game with Almay Long Lasting Brow Color. Inspired by trends in K-Beauty, this mascara’s innovative peel-off formula is your key to longwearing brow color. It comes with a pointed, precise brush designed for brow application and is hypoallergenic and dermatologist tested. Apply a thick coat and let it sit on your brows for 30 minutes. Then gently peel off in hair growth direction to reveal fuller, natural-looking brows.

Almay® Moisturizing Eye Makeup Remover Pads

Soothing liquid remover in a convenient pad form, infused with a botanical blend of aloe, cucumber and green tea to nourish lashes and delicate skin. These moisturizing pads sweep away all traces of any kind of makeup in one easy step without irritation. Great for waterproof mascara.

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