New ARM & HAMMER™ Cold Water Liquid Laundry Detergent is designed to power out dirt and odours in low temperatures. Special agents in the detergent trap the soil in the wash water, so it rinses away and doesn’t redeposit on your clothes. This detergent is specially formulated for today’s regular washers and technologically advanced and environmentally friendly High Efficiency (HE) washers. Keeps your laundry smelling fresh and clean. Got cold feet about cold water wash? You might be surprised to learn that washing in cold water can not only help lower your energy bills, but can also help clothes last longer by reducing fading and shrinkage.