Designed for the busy, social and fashionable crowd, Cogito merges classic analog movement with a lucid digital display. When linked with the Smartphone or tablet app, Cogito allows users to cut through the digital noise by customizing settings based on their priorities and selecting which notifications will appear. On the watch face, users can see who is calling or messaging and decide whether to answer it or mute it. Cogito frees users from continually checking their Smartphones. Bluetooth 4.0 low-energy technology allows Cogito to run on a conventional button-cell battery without requiring a recharge. The battery will power the watch for well over 1 year without a charge and, when necessary, can easily be replaced by the users. Award-winning French designer Xavier Houy created Cogito Classic as a watch that consumers would want to wear, one that naturally merges connectivity with a conventional timepiece. Users can express their own style through a variety of vibrant colour choices and materials. Cogito Classic is engineered to follow active users, especially in situations when their phone cannot be in their hands. With enhanced water resistance, up to 10 ATM, the watches safely alert users to calls and messages even in wet situations - under the shower, in the rain, on the beach and at the pool.