Your style. Your digital life. Right on your wrist with Cogito Pop. Notifications appear, at a glance, directly on your wrist to provide a seamless link with those calls and messages most important to you. Cogito Pop merges classic analog movement with intuitive digital notifications, bringing together the power of a connected watch with the timeless appeal of a fashionable timepiece. LED icons on the watch face can alert you to an incoming call, an email or a message on social media sites including Facebook, Twitter, WhatsApp, Instagram and more. The easy-to-use interface lets you manage not just calls, but trigger your camera, control your music and locate your phone. You can express your own style through a variety of vibrant seasonal colour choices. Forget the bulky chargers and tangled power cords. The low-energy consumption of Bluetooth Smart technology allows Cogito Pop to run on a conventional button-cell battery without requiring a recharge. The battery guarantees uninterrupted power for many months without a charge and, when necessary, you can easily replace it. Cogito Pop is engineered to follow active users, especially in situations when the phone cannot be in your hands. With enhanced water resistance up to 10 ATM, the watch safely alerts you to calls and messages even in wet situations: under the shower, in the rain, on the beach and at the pool.