Acqua di Gioia is a new fragrance by Giorgio Armani, presented in March 2010. Seductive sea aromas in the new fragrance are put into first plan and used as creators' inspiration. Composition of the perfume is compared with woman who is ''strong, dignified and free spirit but in perfect harmony with nature''. Inspired by several summer holidays spent on the islands of Pantelleria and Antigua, where Armani has his villas, the fragrance was lead by the idea of escape into nature, a heavenly place of real holiday where we restore the energy necessary to body and soul, and where we create natural balance. Its flacon was made as a natural shape – water drops which are clear, airy, and pellucid.