L'oréal Paris Féria Power Violet V48 Haircolour

High-intensity shimmering colour

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Description & Features+

Féria lets you take colour to the limit with its exclusive colour booster technology. A concentration of pure colour, just add it to the colour mix to boost your colour, boost its power!
Custom-blended by master colourists. Combining three vibrant tones in every one-of-a-kind shade. Every shade shimmers with 3x highlights.
Not recommended on predominantly grey or heavily highlighted hair.
1 a pplication
Colour booster technology féria takes red to a new level of high intensity. Colour booster technology with 3x highlights. The power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy.
Bold prismatic shimmering colour
Aromatic shimmer serum
Deep conditioning colour gel
Colour booster for reds
Power shimmer conditioner
It’s the end of dull and flat
Power shimmer™ conditioner seals and smoothes.
Boosting light reflection for vibrant, shimmering colour.


Available for Shipping to Grab & Go Locker
Available for Shipping to Canada Post
L'Oreal Paris
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From the Manufacturer +

Ratings & Reviews+

L'oréal Paris Féria Power Violet V48 Haircolour is rated 3.075875486381323 out of 5 by 1,028.
Rated 1 out of 5 by from :( Colour comes out red. Does not match any of the colours on the box
Date published: 2015-07-26
Rated 4 out of 5 by from Smokey Lavender I've purchased Feria's Smokey Lavender twice. The first time was 6 weeks ago. After having a friend dye all of my hair, the color washed out within a week. I was very disappointed. However, the second time I dyed my hair with the color, it stayed in for a month. I have naturally blonde, and now the color is fading and my hair is almost back to normal. I prefer color that comes out naturally, and doesn't stain my hair. I was very happy with the product when it worked, and I would buy it again.
Date published: 2016-10-09
Rated 1 out of 5 by from my poor color ok so i have been seeing this brand for awhile now and so i decided to try it out. i think that was a mistake now. i got the light burgandy i believe it was and i fell in love with the color that my hair took, but the color washed out not even 2 weeks later. i am very dissappointed. i was going to surprise my family when i went home for fall break but now i cant
Date published: 2016-10-09
Rated 5 out of 5 by from NO NEED FOR 2 BOXES!!!!!!! I just have a heads up for all the girls who have Long and Thick hair and use TWO BOXES OF DYE........ NOT NECESSARY!!!! I have long and thick hair, also and always use 1 box. The trick is to apply about 1 /3rd bottle, comb through.... Apply another 1/3, comb then last 1/3 ,comb and Voila.... DONE WITH ONE BOX!!!!!!! I hope someone found this helpful!!!!!! I
Date published: 2016-10-08
Rated 1 out of 5 by from The Smokey Pastel line should just be discontinued Let me start off by saying that the color that I started with is a very pale yellow/platinum blonde that hadn't been washed in about 3 days (my hair doesn't take dye unless it's fairly disgusting, lol). My hair isn't too thick, but it isn't thin, and slightly shorter than halfway down my back. I WOULD recommend Loreal and Feria to a friend, just... definitely NOT their smokey pastels. This is the THIRD time I've used two colors from the Feria Smokey Pastel line. Silly me for being stubborn and not believing other reviews (because I totally haven't been doing this for years or anything...), and my need to try things for myself. I had used both lavender and pink before, and BOTH times, the color took to the top half of my head during an all-over application, but not the bottom half...? I had previously used Feria Platinum Blonde lightening kit to lighten my hair to a bleached, almost white-blonde, so the fact that it didn't take allllll the way didn't bother me *too* much... Almost like an accidental ombre. This time I (mistakenly) thought, "Since I'm doing split hair color of lavender and pink, I'll be using the WHOLE box on only one half of my head! Surely the color will take now, right?!" Wrong. Uh-uh. For one, according to Feria, "pastel pink" translates to a sort of rose gold, or coral. CORAL! I dyed one half of my head CORAL. Rinsed. Dried. Coral as heck, didn't even take to the lengths. Should have expected that. Whatever... I proceeded to dye the other half with the smokey lavender and, lo and behold, that didn't take to the lengths either. Surprise! To rinse the lavender I just took a full shower, and, well... Now I have even less gross-coral than I had before. Now, the lavender color is actually lavender... ish. A very light, almost silvery lavender (which is why I like it), but it once again came out very blotchy, despite using an entire box on only half of my head. ...Needless to say, I think I learned my lesson this time. I have a show to attend on Saturday (it's now 12 AM Thursday). My hair is clean, horrible looking, and won't be dirty again until at least Saturday... which means that I can't even fix this unless I grab some Punky Colours, dilute it, and pray for the best. I paid about $22 for this for absolutely no reason or result and now how to spend even more to *attempt* to fix it. Don't waste your money, time, and effort -- and for gods sake PLEASE don't be stubborn like I was and ignore all of these awful reviews, because you're gonna regret it.
Date published: 2016-10-06
Rated 1 out of 5 by from Not happy Got the Smoky Pink to put on my daughter's hair she is a natural blonde. The color didn't even show up. The only thing the dye did was turn her a strawberry blonde which washed out her skin tone. She didn't care she is young, but I spent almost $10 for the box so I was not happy at all.
Date published: 2016-10-05
  • 2016-10-17T07:32CST
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