L'Oreal Feria #59 Rich Golden Brown

L'Oreal Feria #59 Rich Golden Brown


Oh no! The item you are looking at is out of stock online.
Enter your email address and we’ll notify you if the item comes back in stock in the next 30 days.

Please enter a valid email address.
Please select a specific item above, including all attributes such as size and colour.
The service is currently unavailable. Please try back again later.
Add to List

Description & Features+


Mult-faceted, shimmering colour. Prismatic colour with 3x highlights. Only hair colour with shade specific after-colour conditioner. Permanent colour. 


  • Gentle, deep conditioning permanent haircolour gel.
  • Non-drip prismatic colourant, enough for long hair.
  • Aromatic scent for a soothing sensation.
  • Mega-dose of anti-brass shimmer enhancing conditioner – shade specific.


  • New Pro Shimmer System.
  • Permanent Shimmering Colour Gel


Available for Shipping to Grab & Go Locker
Available for Shipping to Canada Post
L'Oreal Paris
Product Identifiers
Walmart Item #
30797581, 210775

Store Availability+


Please enter a valid Postal Code
In Stock
Limited Stock
Out of Stock
Not Available
No information available
In Stock
Limited Stock
Out of Stock
Not Available
No information available
In Stock
Limited Stock
Out of Stock
Not Available
No information available
In Stock
Limited Stock
Out of Stock
Not Available
No information available

From the Manufacturer +

Ratings & Reviews+

L'Oreal Feria #59 Rich Golden Brown is rated 3.0254 out of 5 by 1,065.
Rated 2 out of 5 by from Easy to use, but colour completely misrepresented. My hair was initially a light brown colour with highlights. I wanted to even out the colour a little bit so I picked this box dye up. It was easy to use, despite smelling a bit. Anyways, the result was absolutely nothing like expected. It turned out a very dark brown with a reddish tone to it. It almost looks black except in the light. I didn't find any golden tones whatsoever in there like stated on the box, no highlights to speak of. The colour is all wrong. It's a good thing I was looking to go a bit darker anyways.
Date published: 2014-06-04
Rated 1 out of 5 by from Smokey Pastel Pink Horrible. I did exactly what they instructed and the pink was gone within 2 days. Such a waste. [This review was collected as part of a promotion.]
Date published: 2016-12-31
Rated 1 out of 5 by from Pastel Blue Tried it three times and results were less than satisfactory. Bleached my hair all 3x's and the results were ver dark grey and blueish. The roots did not take much color.
Date published: 2016-12-30
Rated 1 out of 5 by from BAD CHOICE I got Feria deeply brown. I liked the color of the models hair on the box, but didn't turn out like hers. Not even close. My hair color is a medium brown. Well, this product made my hair lighter and pulled red. I was looking for a nice brown., very disappointed. I even followed the directions, as in other reviews that gave advice :(((
Date published: 2016-12-28
Rated 5 out of 5 by from Beautiful colors Have used many of the red and purple colors including the new lavender/ gray. Will always be my go-to.
Date published: 2016-12-27
Rated 1 out of 5 by from Stinky waste of time/money Yesterday my hair was natually the shade of the before blondes on the box of smokey lavender. Now it's a darker copper tinged color with a few hints of purple on the ends. No smokey lavender anywhere. As far as I know I followed directions. I'm so disappointed, and I don't know what to do now. I'm turning 56, and I was doing this for my birthday, for something fun and different. It's different alright. But not fun.
Date published: 2016-12-22
  • 2017-01-10T09:16CST
  • bvseo_cps, prod_bvrr, vn_cps_3.4.0
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_1,065
  • loc_en_CA, sid_6000110954272, PRD, sort_mostHelpful
  • clientName_WalMartCanada

Q & A+



Store details