L'Oreal Feria #77 Brilliant Auburn

L'Oreal Feria #77 Brilliant Auburn

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Description & Features+


Mult-faceted, shimmering colour. Prismatic colour with 3x highlights. Only hair colour with shade specific after-colour conditioner. Permanent colour. 


  • Gentle, deep conditioning permanent haircolour gel.
  • Non-drip prismatic colourant, enough for long hair.
  • Aromatic scent for a soothing sensation.
  • Mega-dose of anti-brass shimmer enhancing conditioner – shade specific.


  • New Pro Shimmer System.
  • Permanent Shimmering Colour Gel


Available for Shipping to Grab & Go Locker
Available for Shipping to Canada Post
L'Oreal Paris
Product Identifiers
Walmart Item #
30797592, 202651

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From the Manufacturer +

Ratings & Reviews+

L'Oreal Feria #77 Brilliant Auburn is rated 3.0263 out of 5 by 1,064.
Rated 1 out of 5 by from Smokey Pastel Pink Horrible. I did exactly what they instructed and the pink was gone within 2 days. Such a waste. [This review was collected as part of a promotion.]
Date published: 2016-12-31
Rated 1 out of 5 by from Pastel Blue Tried it three times and results were less than satisfactory. Bleached my hair all 3x's and the results were ver dark grey and blueish. The roots did not take much color.
Date published: 2016-12-30
Rated 1 out of 5 by from BAD CHOICE I got Feria deeply brown. I liked the color of the models hair on the box, but didn't turn out like hers. Not even close. My hair color is a medium brown. Well, this product made my hair lighter and pulled red. I was looking for a nice brown., very disappointed. I even followed the directions, as in other reviews that gave advice :(((
Date published: 2016-12-28
Rated 5 out of 5 by from Beautiful colors Have used many of the red and purple colors including the new lavender/ gray. Will always be my go-to.
Date published: 2016-12-27
Rated 1 out of 5 by from Stinky waste of time/money Yesterday my hair was natually the shade of the before blondes on the box of smokey lavender. Now it's a darker copper tinged color with a few hints of purple on the ends. No smokey lavender anywhere. As far as I know I followed directions. I'm so disappointed, and I don't know what to do now. I'm turning 56, and I was doing this for my birthday, for something fun and different. It's different alright. But not fun.
Date published: 2016-12-22
Rated 5 out of 5 by from Hair color The smokey blue hair color is awesome. love it. have used it three times now.
Date published: 2016-12-19
  • 2017-01-10T09:17CST
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