Love to SwaddleUP, the original and innovative baby swaddle which allows your baby to sleep in their natural sleeping position with arms up. Medical research suggests that swaddling and self-soothing can help babies sleep. With hands up in the wing position babies can bring their hands to their mouth or gently touch their cheeks. These actions are very important for two main reasons: it may help the baby self soothe therefore settle better and babies learn about the world through hand to mouth actions even when they sleep. Therefore having access to their mouth may assist with development. In a Love To Swaddle UP baby is snugly swaddled, helping reduce startle reflex, but still has access to their hands and stays wrapped all night long! Often parents swaddle their baby too tightly so that they do not unwrap themselves during sleep. The Love To Swaddle UP baby swaddle is the simple answer to swaddling your baby perfectly every time.