Sleek, stylish and sophisticated in design, Mentholatum Softlips® Luxe is uniquely formulated with a Lip Perfecting Technology that blends 5 lip loving benefits into 1 to give you beautiful, luscious looking lips. Its advanced formula hydrates with Shea Butter, while anti-oxidant- rich ingredients Vitamin A, C & E work to replenish lips. With one glide it smoothes away roughness, leaving a soft and silk like texture on lips. It has a long lasting moisture barrier that protects against further dryness, while natural olive extracts add a touch of shine leaving behind a perfect radiant finish. Apply liberally as needed.