The Tipping Point

Malcolm Gladwell

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Description & Features+

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Specifications+

Format
Paperback
ISBN-13
9780316346627
Language
English
Manufacturer/Publisher
Little Brown and Company
Author(s)/editor(s)
Malcolm Gladwell
Release date
2002-01-07
Brand
n/a
Product Identifiers
Walmart Item #
30693397, 396541
UPC
978031634662
SKU
10213146

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