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TWIST BY OUIDAD CURL GOALS Moisture-Locking Leave-In Conditioner, Detangle. Soften. Shape.

Leave-in conditioner hydrates, detangles, & primes with moisture that all curls crave— without weight that drags them down. Curls become more defined when you start with a strong, hydrated foundation. Meet Curl Goals. Our Hydration Foundation. Curls are more susceptible to humidity due to their unique structure, but with this leave in conditioner for curly hair, humidity doesn't stand a chance! This breathable, moisture locking leave in conditioner hydrates, detangles, and primes with the moisture that all curls crave - and without the weight that drags them down for bouncy curls. This curl refreshing spray delivers defined, soft curls without any crunch or residue, breathing new life into dull curls. This leave in conditioner spray delivers an immediate moisture boost. When droopy, dehydrated curls need a little pick-me-up, this hair refresher spray smooths frizz, reforms curls, and defines curls so you can start with a strong, hydrated foundation before styling curly hair. Spritz this on whenever you need an extra surge of moisture for curls that need a little extra hydration to build definition. This leave in hair treatment is made with Safflower Oil, Rice Protein, and Camellia Flower. Safflower Oil promotes healthy and strong hair, Rice Protein encourages volume and texture so curls don't fall flat, and Camellia flower softens and adds moisture so hair is more manageable. Curl Goals Moisturizing Leave In Conditioner creates the ideal base to improve your hair styling products performance. What's it made of? All of the Good Safflower Oil promotes healthy, strong hair Rice Protein encourages volume and texture so curls don't fall flat Camellia Flower softens and adds moisture so hair is more manageable To improve your styling performance, apply to clean, damp hair, concentrating on mid-lengths to ends and comb through

TWIST BY OUIDAD BIG, RICH & DREAMY Ultra-Hydrating Co-wash, Cleanse. Nourish. Condition.

Meet Big, Rich & Dreamy. Our Lux Co-Wash. This ultra-hydrating co-wash cleanses and conditions all at once! Gently remove buildup and impurities from your curls without stripping natural oils. This rich formula will leave you wondering, how can something so nourishing be so cleansing. Slip It On This high-slip formula was designed to be silky enough to slip through even the tightest of coils, so every curl gets to feel the love. All of the Good Aloe vera, rice protein, shea butter, and ginkgo extract. Ultimate Moisture for Curls Deep hydration to nourish and restore curls Safe for color and chemical treated hair

TWIST BY OUIDAD ON REPEAT Gentle Oil Infused Shampoo, Cleanse. Nourish. Revive.

For curls that require washing more frequently, use this shampoo that will cleanse without stripping strands of vital oils. This gentle oil-based formula infuses moisture into each strand and mimics curls' natural oils as you cleanse to help restore softness and shape, while preventing frizz and flyaways. Meet On-Repeat. Our Daily Do-Gooder. This gentle oil-based shampoo mimics curls' natural oils as you cleanse to help restore softness and shape, while preventing frizz. Massage through wet hair. Rinse with warm water, and follow with conditioner. Shine Bright Nourishing oils cleanse without stripping while smoothing the cuticle to tame frizz, enhance definition, and amplify shine. On a Break Replenish essential moisture to help keep curls supple, strong and less prone to breakage. Extra Moisture - Light weight moisture replenishes parched curls Safe for color and chemical treated hair All of the Good Jojoba oil, chamomile extract, vegetable protein and panthenol.

TWIST BY OUIDAD PRIMED & CO 2-In-1 Conditioner & Primer, Prep. Fortify. Revive.

Meet Primed & Co. Our Heavy-Duty Doer. Curls get primed, prepped, and ready for more (moisture). This ultra-rich nourishing primer doubles as a deeply hydrating daily conditioner. As a primer, it works to improve styling product performance by creating a moisturized base for definition. When used as your go-to conditioner, you'll experience improved manageability as it restores moisture to dry, damaged curls. Ultimate Moisture Primed & Co. is deeply hydrating for the most parched of curls, thirsty for definition, elasticity, and nourishment. Super Slip: Designed with extra slip that glides through even the tightest coils, it coats and fortifies every strand. In Good Condition: No matter if you leave it in or rinse it out, curls will feel soft, conditioned, and more manageable. Unbreakable: Improve elasticity and manageability of curls, waves, and coils to help prevent breakage. Add Definition: To combat curls and coils from falling flat, use this before styling. Safe for color and chemically treated hair. Suggested Use: To improve definition, use as a primer. Apply to clean, wet hair from roots to ends. Leave in and follow with your styling product of choice—or simply use alone to improve definition. To improve elasticity and manageability, use as a conditioner. Apply to clean, wet hair and leave in for 3-5 minutes, then rinse.

TWIST BY OUIDAD SUNDAY FEELS Deeply Hydrating Hair Mask, Soften. Reform. Restore.

Meet Sunday Feels. Our Curl Restoration Expert. This ultra-nourishing mask gives your curls the TLC they deserve to restore shine and improve your natural curl pattern. Transform dry, damaged, stretched-out curls in as few as three minutes. Extra Moisture Sunday Feels delivers lightweight moisture to parched curls that need a restorative boost. On a Break: Replenish essential moisture to help keep curls supple, strong, and less prone to breakage. Reset & Restore: Restore your waves, curls, and coils to their prime by nourishing your natural curl pattern in as few as three minutes. Put It in Reverse: Undo the signs of damage caused by chemical, thermal, and environmental aggressors. Can use as a quick moisturizing treat, or a deeper restorative overnight treatment. Safe for color and chemically treated hair. Suggested use: For a quick nourishing treatment for parched curls, apply to clean, damp hair. Leave on for 3-5 minutes and rinse with cold water. For a deeper restorative treatment for thirsty curls, leave on overnight.

TWIST Hit Reset Light Clarifying Shampoo, 13 ounces

Meet Hit Reset Our Build-Up Minimalist When your curls get weighed down by product build-up, grime, and excess oils, its time for a reset This gentle clarifying shampoo is all about balance Eliminate build-up without stripping curls of the natural oils they need to form and stay strong In just one wash, it will help reboot the curl pattern for a fresh start Essential Moisture Hit Reset is gentle and weightless so curls that get weighed down by heavier formulas can stay healthy and hydrated

TWIST On-repeat Gentle Oil Infused Shampoo, 13 ounces

Meet On-Repeat Our Daily Do-gooder For curls that require washing more frequently, use this shampoo that will cleanse without stripping strands of vital oils This gentle oil-based formula infuses moisture into each strand and mimics curls natural oils as you cleanse to help restore softness and shape, while preventing frizz and flyaways Extra Moisture On-Repeat is an extra dose of hydration for parched curls that lose shape and definition when dry

TWIST Weather Up Lotion Super Light Styling Lotion, 845 ounces

Meet Weather Up Lotion Our Frizz Negotiator curls are more susceptible to humidity due to their unique structure, but with this moisturizing lotion, humidity doesnt stand a chance This lotion takes no prisoners delivering pillow-soft, defined curls while locking out humidity and defending against frizz and flyaways Extra Moisture Weather Up Lotion delivers the extra hydration that curls need to bind moisture in, and lock humidity out, creating beautifully defined, frizz-free curls

TWIST Weather or not Element-defying Conditioner, 16 ounces

Meet Weather Or Not Our Element Defier Humidity is no threat to moisturized curls This game-changing formula encourages curl definition and creates the perfect frizz-free foundation By infusing nourishing moisture within strands and sealing the cuticle, frizz and humidity dont stand a chance Essential Moisture Weather or Not seals in weightless moisture to protect curl definition from frizz

TWIST Weather Up Gel Weightless Curl Defining Gel, 10.5 ounces

Meet Weather Up gel Our No-crunch Styler curls are more affected by humidity due to their unique structure, making them susceptible to frizz Finally, a high-performance gel thats formulated specifically to fight off every curls worst nightmare create defined curls and block out humidity-inducing frizz and flyaways-all without leaving curls feeling sticky or crunchy Essential Moisture Weather Up gel seals weightless moisture into every strand to block out humidity, fight frizz, and boost definition

TWIST Sunday Feels Deeply Hydrating Hair Mask, 8.5 ounces

Meet Sunday Feels Our curl Restoration Expert This ultra-nourishing mask gives your curls the TLc they deserve to restore shine and improve your natural curl pattern Transform dry, damaged, stretched-out curls in as few as three minutes Extra Moisture Sunday Feels delivers lightweight moisture to parched curls that need a restorative boost

TWIST Curl Reign Multi-use Miracle Oil, 2.5 ounces

Meet curl Reign Our Liquid gold Savior Unlock the secret to worship-worthy curls Six miracle oils combine to deliver intense hydration, nourishment, protection, and shine This multi-tasking oil can be used on wet or dry hair as a conditioner, treatment, leave-in, or styler depending on what your curls need Ultimate Moisture curl Reigns intense hydration penetrates deep into strands, delivering a boost of moisture to the thirstiest of curls

Twist Stretch SeekerA 3-in-1 curl Stretching cream For curly Hair, 85oz

Meet Stretch Seeker, Our Answer to curl Shrinkage This 3-in-1 styler can be used as a primer, styler, or treatment on waves, curls, and coils The shea butter enriched formula adds weight and moisture to minimize natural shrinkage and elongate curls, while marshmallow root provides the ideal amount of slip for tighter curls and coils For looser curls and waves, use it as a moisturizing treatment to strengthen hair and boost shine It can also be used as a styler to define curls without any crunch or residue

TWIST Big, Rich & Dreamy Ultra-hydrating Cowash, 16 fl oz

Meet Big, Rich & Dreamy Our Luxe co-Wash For curls that crave toe-curling moisture, this ultra-hydrating co-wash will simultaneously cleanse and condition, fulfilling all of your wash-day desires gently remove build-up and impurities from your curls without stripping natural oils, while infusing divine moisture This rich formula will leave you wondering: How can something so nourishing be so cleansing Ultimate Moisture Big, Rich & Dreamy is the ultimate moisturizing cleanse for the thirstiest of curls

TWIST BY OUIDAD GIMME IT ALL 4-in-1 Hydrating Conditioner, Leave-in. Style.

Co-Wash. Condition. Leave-In. Style. When your curls need hydration, this multi-use conditioner gets the job done. Quickly cleanse and condition in one rinse. For days when your style calls for a little more moisture, use this as your hydrating base to prep for styling. If curls are dehydrated and undefined, grab this and give your curls a twist. Our 4-in-1 Boss. This multi-use conditioner is versatile to the core. Delivers a boost of moisture that keeps curls soft and manageable so you can confidently take on anything your day brings. Extra Moisture Light-weight moisture replenishes parched curls All of the Good Rice protein, babassu palm oil, cupuacu butter and panthenol.

TWIST BY OUIDAD BOSS BOUNCE Light As Air Buildable Styling Cream, Shape. Support. Define.

Meet Boss Bounce. Our Whipped World Wonder. Move over, there's a new boss in town. This lightweight, buildable cream melts into strands to deliver definition and hydration for touchable, frizz-free curls. It also works overtime to disguise flyaways and split ends. Ultimate Moisture Boss Bounce is the master of delivering deep hydration to the thirstiest of curls to help build shape and definition. No Crunch: Quickly melts into strands to deliver definition and hydration without any crunch. Plump it Up: The lightweight buildable formula lets you create the style and definition you're looking for. Touch (Up) and Go: Don't let flyaways and split ends cramp your style—apply this to pesky pieces to get the job done. No Weight: Add definition, twists, stretch and hold without the weight. Safe for color and chemically treated hair. Suggested Use: To define and style curls, apply to damp hair from ends to roots. Cup, clump, or twist to achieve your style. Build on as needed. To keep flyaways and split ends in check, apply a pea-sized amount as needed.

TWIST BY OUIDAD WEATHER UP GEL Weightless Curl Defining Gel, Frizz Fighting. No Crunch.

Meet Weather Up Gel. Our No-Crunch Styler. Curls are more affected by humidity due to their unique structure, making them susceptible to frizz. Finally, a high-performance gel that's formulated specifically to fight off every curl's worst nightmare! Create defined curls and block out humidity-inducing frizz and flyaways—all without leaving curls feeling sticky or crunchy. Essential Moisture Weather Up Gel seals weightless moisture into every strand to block out humidity, fight frizz, and boost definition. Halt Humidity: The key to a look that lasts no matter the weather? Curls that are moisturized through and through. Long-Lasting: Keep rocking your curls all day, and beyond. This formula will hustle as long and hard as you do. Zero Crunch: Get soft, touchable hold and avoid any crunchy residue. No Weight: Add definition and hold without weighing down curls. Safe for color and chemically treated hair. Suggested Use: Create beautifully defined curls by applying to damp hair, starting at your ends and working up to your roots. Air-dry or use a diffuser for more volume. Once set, Break and Shake to create a more lived-in look. Use alone or as a final step in your layering routine.

TWIST BY OUIDAD WEATHER OR NOT Element-Defying Conditioner

Meet Weather or Not. Our Element Defier. This game-changing formula encourages curl definition and creates the perfect frizz-free foundation. Apply to wet hair in sections, concentrating on the ends. Leave in for 3 minutes, and rinse to lock-in moisture and keep frizz-causing humidity out. Reset & Restore Restore your waves, curls, and coils to their prime by nourishing your natural curl pattern. Halt Humidity The key to a look that lasts no matter the weather, curls that are moisturized through and through. Essential Moisture Weightless moisture keeps curls hydrated All of the Good Aloe vera, quinoa, vegetable protein, coconut oil, shea butter, murumuru butter and argan oil. Safe for color and chemically treated hair

TWIST BY OUIDAD RALLY THE CURLS Weightless Curl-Defining Primer, Replenish. Form. Define.

Meet Rally The Curls. Our Dynamite Definer. Curls are more susceptible to humidity due to their unique structure, but with this moisturizing curly hair primer, humidity doesn't stand a chance! This multitasking weightless formula works hard so you don't have to. The weightless spray boosts strength, enhances definition, increases elasticity, and reduces frizz. Whatever your curls need, this powerful primer has got them covered. This primer for styling curly hair is made with Rice Protein, Coconut Oil, and Grapeseed Oil. Rice Protein encourages volume and texture so your bouncy curls don't fall flat, Coconut Oil acts as a natural hair smoothing treatment and adds moisture, shine, and softness while smoothing split ends. Grapeseed Oil locks in moisture to prevent frizz, slit ends, and brittle hair. Your curls are sure to shine, no matter the weather report. Hair primer for curly hair Hydrates and adds definition while creating a base before using other hair products Made with Rice Protein, Coconut Oil, and Grapeseed Oil No parabens or harsh sulfates (or any of the other bad stuff!) Safe for colored and chemically treated hair To reform curls and revive definition between wash days, spritz onto wet or dry strands, and cup, clump, or twist to your curls' content Use as an overnight hair treatment to restore your natural hair texture Blow dry with a hair dryer brush for a blow out look What's it made of? All of the Good Rice Protein encourages volume and texture so curls don't fall flat Coconut Oil for hair - adds moisture, shine, and softness while smoothing split ends Grapeseed Oil locks in moisture to prevent frizz, split ends, and brittle hair

TWIST BY OUIDAD HYPE IT UP Weightless Refreshing Spray, Hydrate. Revive. Define.

Meet Hype It Up. Our Savvy Curl Former. Curls are more susceptible to humidity due to their unique structure, but with this leave in hair conditioner for curly hair, humidity doesn't stand a chance! The curl refreshing spray delivers defined, soft curls without any crunch or residue, breathing new life into dull curls. When curls begin to droop on day two or three (or four, or five . . . no judgement), this supercharged hair refreshing spray perks them right back up. Chock full of botanicals and good-for-your-curls ingredients, the no-residue formula restores moisture, definition and uniformity. When droopy, dehydrated curls need a little pick-me-up, this hair refresher spray smooths frizz, reforms curls, and brings back definition between wash days so your curls can bounce morning, noon, and night. Spritz it on whenever you need an extra surge of moisture. This curl enhancer spray is made with Rice Protein, Aloe Vera, and Marshmallow Root. Rice Protein encourages volume and texture so curls don't fall flat, Aloe Vera acts as deep conditioning treatment agent, leaving hair smooth and shiny, and Marshmallow Root softens and detangles hair for easy manageability. TWIST Hype It Up Weightless Refreshing Spray perks up lackluster curls. Leave in conditioner for curly hair Hydrates and defines curls Made with Rice Protein, Aloe Vera, and Marshmallow Root No parabens or harsh sulfates (or any of the other bad stuff!) Safe for colored and chemically treated hair To reform curls and revive definition between wash days, spritz onto wet or dry strands, and cup, clump, or twist to your curls' content What's it made of? All of the Good Rice Protein encourages volume and texture so curls don't fall flat Aloe Vera acts as a conditioning agent, leaving hair smooth and shiny Marshmallow Root softens and detangles hair for easier manageability

TWIST BY OUIDAD CURL REIGN Multi-use Miracle Oil, Protect. Hydrate. Shine.

Meet Curl Reign. Our Liquid Gold Savior. Curls are more susceptible to humidity due to their unique structure, but with this miracle oil for curly hair, humidity doesn't stand a chance! This multitasking mongongo oil formula works hard so you don't have to. This hair miracle oil prevents damage caused by external aggressors, like UV rays, pollution, and hard water, by sealing in moisture and strengthening curls, replenishing essential moisture to help keep curls supple, strong, and less prone to breakage. This miracle oil enhances definition and amplify shine with nourishing oils that smooth the cuticle to tame frizz. Six miracle oils combine to deliver intense hydration, nourishment, protection, and shine. This multi-tasking oil can be used on wet or dry hair as a conditioner, hair treatment, leave in conditioner, or for styling curly hair depending on what your curls need. What's it made of? All of the Good Castor Oil for hair growth - helps to improve scalp health, promoting healthy and strong hair growth Coconut oil infuses moisture to add shine and softness while helping to reduce the appearance of split ends Grapeseed Oil locks in moisture to prevent frizz and combat split ends and brittle strands TWIST Curl Reign Multi Use Mongongo Miracle Oil, 2.5 Oz Miracle oil for curly hair Protects and hydrates hair No parabens or harsh sulfates (or any of the other bad stuff!) Safe for colored and chemically treated hair How to use it To add brilliant shine, use as a finisher for styling curly hair; apply to dry hair, focusing on the ends where strands dry out the most To restore strands, use as a deep conditioning treatment; apply to dry hair, concentrating on your driest parts (mid-lengths and ends); leave on overnight To keep strands hydrated, use as a leave in conditioner; apply to damp hair and comb through with fingers

TWIST BY OUIDAD Hit Reset Light Clarifying Shampoo, Purify. Balance. Non-Stripping.

Meet Hit Reset. Our Build-Up Minimalist. When your curls get weighed down by product build-up, grime, and excess oils, it's time for a reset. This gentle clarifying shampoo is all about balance. Eliminate build-up without stripping curls of the natural oils they need to form and stay strong. In just one wash, it will help reboot the curl pattern for a fresh start. Essential Moisture Hit Reset is gentle and weightless so curls that get weighed down by heavier formulas can stay healthy and hydrated. Quick Replenish: To combat dull, droopy curls that need to be refreshed and revived, use this on the regular. Delete Build-up: When the weight of styling products, dirt, oil, and build-up starts weighing you down, use this for a gentle, deeper clean. Stay Strong: Balance curls’ pH levels and lock in moisture by fortifying your hair’s natural lipid barrier. Bounce Back: Frequent use improves consistency and elasticity for beautifully bouncy curls. Suggested Use: To give your curls a gentle and thorough cleanse, massage into wet strands and scalp. Rinse out with warm water. Follow with a conditioner. Use as often as your curls need.

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