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smart beauty

Take the guesswork out of finding your foundation with this innovative formula that adjusts to match your skin tone, instantly! The lightweight liquid formula starts out white and instantly transforms into your ideal foundation shade, while seeming to become one with your skin as you smooth it on. To achieve this, our Tonemimic technology uses tiny spheres that break open and release pigment as you blend them over your skin. The buildable texture of this medium-coverage foundation allows you to choose the exact level of natural-looking, streak-free colour you desire. As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free.

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Almay Smart Shade Skintone Matching™ Foundation

Actual Color

100 My Best Light

200 Light Medium Mine

300 Straight Up Medium

Enhance your natural beauty with Almay Color & Care Tint Stick™. This multi-use moisturizing cheek and lip tint works with skin's pH to provide the perfect shade with a dewy finish. It gives a visible glow with a natural flush of colour that shifts like magic with your skin's pH. Formulated with SuperSeed Complex to help firm and smooth skin for a youthful, plump appearance over time. Hypoallergenic and dermatologist tested for sensitive skin.

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Almay Color & Care Tint Stick

500 Berry Flush

100 Natural Flush

400 Nude Flush

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200 Coral Flush

300 Rose Flush

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Don't Go to the Cosmetics Counter without Me: A Unique Guide to Skin Care and Makeup Products from Today's Hottest Brands -- Shop Smarter and Find Products That Really Work!

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