AAA Beef is better for one simple reason: more marbling. By choosing our Canadian AAA Angus Beef, you’ll be cooking and eating a higher quality grade of meat. You know the tenderness and flavour that you love in a steak? Well, that comes from its marbling, which is the natural fat found in a cut of meat. The more marbling, the less dry and flavourless the meat is.
The Canadian Beef Advantage
Our vast and lush land offers an environment conducive to grazing herds. High-latitude summers with long days of sunlight and just the right amount of rain are ideal for growing nutritious grass and grains. Cooler climates, even in summer, act as a natural meat locker and are much less stressful on cows than any hot-weather ranchland. Cold winters are used for breeding and are ideal for the very best genetics.
People everywhere associate Canada with a pristine, clean environment, not crowded, polluted, or ecologically challenged. Our natural resources are so ingrained in our reputation. People know Canada as economically prudent and prosperous and they recognize our society as a caring one. These impressions of Canada as clean and honest, plus the reputation of Canadians as financially and socially responsible, gives people confidence in Canadian Beef’s commitment to protect and preserve economic, environmental, and social sustainability.
Don’t Forget Our Canadian Chicken & Pork