Why Canada Beef?

By choosing Canadian Beef, you are supporting your rural neighbours and Canada’s economy. There are beef farmers and ranchers in every province in Canada, striving to bring good food to your table and working to be good stewards of the land and animals in their care.
AAA Beef; it’s all about the marbling
You might notice that meat is given a “grade” assigned to it; a feature you should look for on the label when you are buying meat. Most packages will be labeled Prime, AAA, AA, or A. Prime is the highest grade and mostly found in high end restaurants. After that, AAA is the highest and will usually have a good amount of marbling and good flavor. Grade AA will have slight marbling and should be slightly more affordable. Grade A will usually only have very minimal marbling.
The Canadian Beef Advantage
  • Wide open spaces for cattle to graze: an environment conducive to grazing herds since time began
  • Fresh air, clean water, and fertile soil
  • High-latitude summers with long days of sunlight for growing nutritious grass and grains and just the right amount of precipitation
  • Cooler climes (even in summer) that are like a natural meat locker: much less stressful on cows than any hot-weather ranchland
  • Cold winters that are ideal for the very best genetics for breeding beef cattle
“Canadian beef is produced through the efficient use of pasture land, water management and environmental conservation practices, Canadian farmers and ranchers work towards economic viability, a sound environment and social responsibility.”

In all our markets, audiences associate Canada with a pristine, clean environment, rich in natural resources, not crowded, polluted, or ecologically challenged. Because our natural resources are so ingrained in our reputation and national psyche, it is understandable that people feel we take care of them. In addition, they know Canada as economically prudent and prosperous, and they recognize our society as a caring one. These impressions of Canada as clean and honest, plus the reputation of Canadians as financially and socially responsible, gives people confidence in our commitment to protect and preserve economic, environmental and social sustainability.

Get cooking with Canada Beef

Grilling Steak Chart
Estimated grilling time using medium-high heat 400°F (200°C)
Total Grilling Time (Minutes/Side)
Well Done
1/2 - 3/4 inch (1-2 cm)
6-8 minutes
8-10 minutes
10-12 minutes
1 inch (2.5 cm)
10-12 minutes
12-14 minutes
14-18 minutes
1 1/2 inches (4 cm)
18-20 minutes
20-28 minutes
30-35 minutes
2 inches (5 cm)
22-28 minutes
28-36 minutes
36-44 minutes



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