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Can you remember your earliest memory of makeup? Maybe it was watching your mom put on her favourite lipstick, receiving a makeover from your older sister, or trying to mimic the biggest beauty trends every morning before high school (blue eye shadow and big hair, anyone?). The relationship with makeup is different for every woman — it can be nostalgic, it can be fun, or it can be an everyday part of your style and self-expression. Whether you’re a beauty buff, a trendsetter, or you prefer a naturally flawless look, you can shop the latest brand-name cosmetic products in stores and online. You can fill your makeup bag with essentials, like foundation, mascara, lipstick, and blush, or expand your collection with pro favourites like liquid eyeliners, lip stains, brow powders, and contour kits. Of course, no makeup bag is complete without the right tools for the job. Whether you prefer a natural look, or you like to rock bold, daring styles, the right tools — like makeup brushes, eyelash curlers, tweezers, and makeup sponges — can help you perfect your technique. With low prices every day on cosmetics and beauty products, it’s easy to feel beautiful — and when you feel beautiful, you are beautiful.