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50 Powerful Ideas You Can Use to Keep Your Customers: Third Edition

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Have you had poor customer service lately? Foolish question, right? Everyone has faced rude or unhelpful people, bought disappointing products, or had other unpleasant incidents as a customer. And it's a killer for business. Getting and maintaining loyal customers affects an organisation's bottom line more than any advertisement campaign, marketing programme, or PR effort. Turned-off customers produce devastating ripple effects that quickly drag companies into a morass of mediocrity, while organisations that creatively apply a constant flow of small, customer-centred innovations see consistent and persistent strengthening of their customer base. This book is designed to get all managers and employees thinking about the little things that can make all the difference. If everyone in an organisation improves awareness of the simple yet powerful ideas in this volume, the company can and will see dramatic improvements in service and customer loyalty. The impact on the bottom line will be dramatic.

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