Extra gentle, non-irritating EveryDay formula contains a moisturizing blend of Certified Fair Trade virgin coconut oil. hibiscus and strawberry, this soothing all-in-one shampoo and body wash leaves your babys hair & skinsoft and clean. For a complete pH balanced system, use in combination with Everyday Coconut Baby Lotion. Equality-Empowerment-Beauty. These are the three principles that Alaffia follows to not only bring customers the best natural, fair trade skin and hair care, but also to help relieve the cycle of poverty in Togo. Alaffia empowers West African communities to become sustainable through the fair trade of indigenous resources. We encourage empowerment through our community projects, our womens cooperatives, and through education and involvement in our local customer communities. We firmly believe that the cooperation of people across the world is an essential part of building sustainability in all communities.