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Analytics in a Big Data World: The Essential Guide to Data Science and its Applications (Wiley and SAS Business Series)

<p>A few years ago, big data was little more than a buzzword. Today, it's a reality for every business, but only a few firms are taking advantage of the new world of information. The science of analytics is a way to get inside customers' minds and understand the complex behavioral dynamics that affect business. <i>Analytics in a Big Data World</i> advances the discussion of big data by moving it out of the theoretical realm and into everyday business practice.</p> <p>It has been said that data is the new oil--an abundant resource of great value. The difference between data and oil, as top analytics researcher Bart Baesens understands, is that <i>everyone</i> has data. In areas like risk management, fraud detection, and customer relationship management, the potential gains afforded by big data analytics are well worth exploring. Reading <i>Analytics in a Big Data World</i> is the first step in extracting the valuable information waiting in your databases.</p> <p>By taking a practitioner

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