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Big Data, Viktor Mayer-Schonberger, Kenneth Cukier Paperback

<i><b>Financial Times</b></i><b> Business Book of the Year Finalist</b> <br> Illuminating and very timely . . . a fascinating and sometimes alarming survey of big data s growing effect on just about everything: business, government, science and medicine, privacy, and even on the way we think. <i>New York Times</i> <br>It seems like big data is in the news every day, as we read the latest examples of how powerful algorithms are teasing out the hidden connections between seemingly unrelated things. Whether it is used by the NSA to fight terrorism or by online retailers to predict customers buying patterns, big data is a revolution occurring around us, in the process of forever changing economics, science, culture, and the very way we think. But it also poses new threats, from the end of privacy as we know it to the prospect of being penalized for things we haven t even done yet, based on big data s ability to predict our future behavior. What we have already seen is just the tip of the i

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Big Data, Viktor Mayer-Schonberger, Kenneth Cukier Paperback. This revelatory exploration of big data, which refers to our newfound ability to crunch vast amounts of information, analyze it instantly and draw profound and surprising conclusions from it, discusses how it will change our lives and what we can do to protect ourselves from its hazards. 75,000 first printing.

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