Name: Bleach London White Toner Kit
Brand: Bleach London
SKU: 6000207469166
Price: 16.97 CAD
Availability: InStock
Rating: 4 (107 reviews)

Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

Try it free

Glass WEB: BTS x Walmart + "Non Member" PIP Banner Wk 26 2026

Buy Box Ad Container Module for Desktop

Custom HTML Module - About Klarna

Custom HTML Module - About SalesFinancing - Second update

I want delivery savings + more with

Try 30 days of free delivery + more! Choose your plan at checkout.

#2e2f32

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

MTZ Team | Marquee 2  Ad | Item Page

MTZ Team | Skyline Ad | Item Page

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

Walmart Rewards Mastercard

NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

NEW InternationalShipping Mon May 18 2026 1:02 PM EDT

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW ProductDescriptionPlaceholderATF Tue Jul 08 2025 11:41 PM EDT

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

NEW ProductHighlightsPlaceholder Wed Jul 02 2025 12:43 AM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

Shop Confidently

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Syndigo

True

dWeb: L1/L2- Comparison Chart- WK 07, 2026

#000000

Item Carousel - Rich Relevance 1

RR carousel

Item Carousel - Rich Relevance 2

RR carousel 2

Item Carousel - Rich Relevance 3

Bleach London White Toner Kit

<ul><li>Root & Short Hair Coverage: One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long.</li><li>Complete Application Kit: Includes 40ml colourant, 80ml developing lotion, 15ml Reincarnation Mask, plastic gloves, and an instruction leaflet.</li><li>Ammonia-Free Formula: Features an ammonia-free, semi-permanent colour that deposits cool, blue-based pigments.</li><li>Brassiness Neutralization: Designed to neutralize brassy yellows for a pristine blonde finish, suitable for turning bleached blonde hair white, silver, or platinum.</li><li>Post-Color Care: Contains a Reincarnation Mask for weekly use to help nourish strands.</li></ul>

Easy-to-Use <ul><li>How much does one kit cover</li><li>One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long</li><li>If your hair's long, thick or it's your first-time colouring, you'll need at least two kits</li><li>What's included: 1x tube of Colourant (Mix 1:2).40ml e / 1.35 fl. oz.1x bottle of 7.5 VOL 2.25% developing lotion (Peroxide).80ml e / 2.71 fl. oz.1x Reincarnation Mask Sachet.15ml e / 0.51 fl. oz.1x Pair of Plastic Gloves.1x Instruction Leaflet</li><li>How to use: STEP BY STEP: 1: SECTION: Divide hair into 4 quarters & secure</li><li>2: MIX: Mix up the Toner! 3: SLICE & APPLY: Take thin slices of hair & paint on the toner.4:SMOOSH!: Coat every strand.5: DEVELOPMENT TIME: Wait 20 mins.6: RINSE & CONDITION: Apply Reincarnation Mask.Aftercare.Reapply every 14-16 washes (or whenever it starts to fade) to keep your cool blonde clean.Use Reincarnation Mask once a week to help nourish strands.Ingredients.COLOURANT ingredients: Aqua (Water), Cetyl Alcohol, Propylene Glycol, Cetearyl Alcohol, Ceteareth-25, Cocamide MEA, Ceteth-2, Ethanolamine, Argania Spinosa Kernel Oil, Aloe Barbadensis Leaf Juice, Dimethicone, Ascorbic Acid, EDTA, Sodium Hydrosulfite, Sodium Metabisulfite, Toluene-2,5-Diamine Sulfate, m-Aminophenol, 2,4-Diaminophenoxyethanol HCl, Resorcinol, 2-Methylresorcinol, Parfum (Fragrance), Linalool, Limonene. Contains: Resorcinol Phenylenediamines (Toluenediamines).DEVELOPING LOTION (7vol / 2.1%) ingredients: Aqua (Water), Cetearyl Alcohol, Hydrogen Peroxide, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Pentasodium Pentetate, Tetrasodium EDTA. Contains: Hydrogen Peroxide.REINCARNATION MASK ingredients: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, lsopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG·Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/lron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.Warning.For external use only.This product is not intended for use on persons under the age of 16. Always read and follow instructions. Hair colourants can cause severe allergic reactions. Temporary ‘black henna’ tattoos may increase risk of allergy.DO NOT COLOUR HAIR IF: You have a rash on your face, a sensitive, irritated or damaged scalp.You have ever experienced any reaction after colouring your hair.You have experienced a reaction to a temporary ‘black henna’ tattoo in the past.CAUTION: This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. Do not use the product to dye eyelashes or eyebrows; to do so may cause blindness.SENSITIVITY TEST.You must conduct an allergy test 48 hours before each use of this product – even if you've used it before.We always recommend a strand test to check that you are happy with the colour and condition of your hair</li></ul>

Hair Color Shade

Brand

Hair Color Category

Hair Coverage

Features

Hair Product Form

Recommended Use

Treatment Time

Ingredient Preference

White Toner was the first toner Bleach’s founder Alex Brownsell developed in her East London salon. The ammonia-free, semi-permanent colour gently deposits cool, blue-based pigments into bleached strands to neutralise brassy yellows for a pristine blonde finish. White Toner can be used to turn bleached blonde hair white, silver or platinum depending on the colour of your bleach base (or just to take yellow away!) Ammonia-free For all hair types Manufactured in Europe Vegan and Peta Approved Bleach London is a proudly independent, female founded and professionally led hair colour brand. Who's it for White Toner works best on pale yellow bleached blonde hair (any type!). The final shade can be influenced by many factors including: current colour, condition, porosity, length and thickness of hair as well as any previous treatments. We always recommend a strand test to check that you are happy with the colour and condition of your hair.

Universal Product Code (UPC check)

Walmart Item #

fulfillment

title_shipToHome_date_delivery

Ease Of Application

Colour

Features minimal complexity for easy use.

BEST WHITE TONER, BY FAR!  I have been doing my hair platinum (from natural red and/or dye enhanced bright copper; IYKYK!) for  going on ten years now, and  I’ve tried just about every platinum/white toner on the market available without a cosmo. license, and this one is, by far, my favorite.  She never  fails to give me that clean, clear WHITE that I love.   I’m constantly getting compliments, including a handful of professionals telling me that I do a better job at taking my hair to platinum than a lot of their colleagues can do, and this is what I use.  
Of course, you have to know how to bleach and lift to the lightest level without frying your hair, but once you figure that out, and you’re not happy with the other brands, give her a go.  I hate a pink or purple or beige undertone on myself and this one never fails to get rid of any brassy that might be left.
10/10 ღ꒡ ᴈ꒡)♡⃛(꒡ε ꒡ღ

walmart.com

i absolutely love this product i never use anything else because of how great this works on my white blonde hair i work at a gas station and i can't tell you how many people men and women every single day adore my hair.

Absolutely YES!

this is the only diy toner in the box that I have found to take the orange out of my dark brown hair. It won't dry out your hair out. I have lots of hair so I use 3 boxes. The direction says 20 min. but leave it in for 1 hr.  It gives me the most gorgeous shinny vanilla blonde like I spent $450 at the salon. I use it every 8 weeks to maintain my color. I no longer use purple shampoo because it darkens my blonde. Get it. Its worth the price.

Idk guys—I almost didn’t bother with this one bc I’d tried so many toners and there were so many reviews saying that this company makes great lightener but that this toner sucks, but I’m so glad I still did. This was the ONLY toner to combat the orange color my hair was. I was getting desperate, bc nothing was doing it, including re-bleaching and leaving it to sit longer…twice (which certainly took its toll). I tried SO many toners and blue and purple shampoos with thousands of  5-star Amazon reviews and they absolutely could not touch the orange (the best was the Féria version, which made it an only slightly more tolerable darker orange). I was at the point where I didn’t even care if my hair looked good, just that it didn’t look ridiculous (as it did when it was orange). Literally within 2 minutes of having this on my head, I could see it starting to neutralize the orange. It worked insanely fast and after rinsing, even when wet, I could tell I was going to be happy. It did just what it said it would, which was whiten up my blondest highlights and turn the warmer (ie orangest) colors in my head varying shades of ashy blonde. I am beyond grateful, and abt to order 2 more just to have on hand. 

The only thing I can say re the negative reviews is that I guess when it comes to coloring hair, especially getting the blonde right (ie not brassy or orange), it’s just complicated and really does just depend on your hair. If you’re like me and have tried way too many other toners/color-depositing shampoos/conditioners/masks to no avail, I advise you to ignore the negative reviews and just try it, bc you never know; you could end up disappointed again but for the price, I think it’s worth the chance that you’ll end up like me and finally find relief. 

PS the pics don’t even do it justice. But they do still say a lot IMO. First 2 (orange blackout) are before, 3rd and 4th (blue blackout) are after.

Literally the only thing to fix my orange

[This review was collected as part of a promotion.] Such a beautiful colour and goes on so well after using London bleach, just perfect plus you can pay a couple of hubdreds to get the right colour at the hairdressers, if you know how to use the product you can't go wrong love London bleach A* from me

Beautiful colour A*

Bleach Products LTD

First time trying this an it worked for my hair i liked it and i liked the mask that came with it

It made my hair almost white!

this product dic not help tone the orange brassy pigment in my bleached hair it actually made it darker and it fried my hair vs. making my blonde a better shade of blonde or tone it it was just awful I do not reccomened save your money.

does not work

Just didn't lighten my already light hair

Did nothing it was supposed to do for me beside turn into having my blonde hair tinted greenish-blue you really cannot see it in the picture but in person it is noticeable along with the roots I previously bleached maybe this slightest less yellow but honestly didn’t do the shade change shown in the box. Won’t buy again I’ll go to Sally’s.

Not at all for me

Horrible. Waste of money. Makes you look even older.

Waste of money

Bleach London White Toner Kit packaging with a black top panel displaying the brand name and an image of two models with platinum blonde hair against a light blue background. The front text highlights the ammonia-free white toner that removes yellow tones from bleached blonde hair, suitable for one application.

Bleach London White Toner Kit

Shop Confidently

How you’ll get this item:

Your data, your choice