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Blue Ocean Strategy, W. Chan Kim, Renee Mauborgne Hardcover

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Blue Ocean Strategy, W. Chan Kim, Renee Mauborgne Hardcover. An expanded edition of an internationally best-selling guide to creating profitable growth argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential. An international best-seller. 100,000 first printing.

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[This review was collected as part of a promotion.] The authors share easy tools like the Strategy Canvas and Four Actions Framework to help companies be different instead of copying others. They use examples like Cirque du Soleil and Southwest Airlines to show how some businesses created new kinds of markets. The main message is to stop competing and start creating something new where no one else is competing.

Tools and epitomes

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[This review was collected as part of a promotion.] Helped me think outside the box.

Restart your thinking

[This review was collected as part of a promotion.]

[This review was collected as part of a promotion.] The book is great but package  is of low quality