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Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

<p>In today's uncertain marketplace, every nonprofit organization faces the same core challenge: <i>how to demonstrate value and win charitable dollars with limited staff, budget, and communications experience.</i></p><p><i>Brandraising</i> offers nonprofit leaders a proven approach to fundraising that puts the focus on marketing, branding, and communications. In this vital resource, Sarah Durham--an acclaimed nonprofit communications expert--reveals the importance of an integrated marketing and fundraising plan based on a foundation of clear mission and relevant strategy. She offers detailed, practical guidance for building a recognizable and meaningful brand, and developing a comprehensive, multi-level communications strategy.</p><p>Brandraising is a holistic approach to communications that involves everyone within the organization--board, staff leadership, volunteers, program staff and in some cases funders and donors. Readers will learn how to coordinate every aspect of their brand

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