Name: COLOR WOW Color Control Purple Toning + Styling Foam for Light Hair 6.8 oz
Brand: Color Wow
SKU: 419QHN1DO4WM
Price: 28.08 CAD
Availability: OutOfStock
Rating: 4.4 (379 reviews)

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COLOR WOW Color Control Purple Toning + Styling Foam for Light Hair 6.8 oz

Eliminate brassy tones with this leave-in foam.||Can be used in place of purple shampoo for a healthier option.||A no mess formula that is alcohol free and can also provide heat protection.

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Say goodbye to brassy tones and hello to stunning, vibrant blonde hair with COLOR WOW Color Control Purple Toning + Styling Foam for Light Hair 6.8 oz. This innovative foam offers a clean and healthy alternative to traditional purple shampoos. Not only does it instantly neutralize unwanted yellow and orange tones, but it also provides a host of other benefits for your locks.  Unlike most purple shampoos that can strip your hair of essential moisture and leave it feeling dry and brittle, COLOR WOW's Purple Color Control foam is a leave-in treatment that nourishes and restores elasticity to your hair. Say hello to soft and flexible strands that are easier to style and less prone to breakage. And because this foam is alcohol-free, you can enjoy all of these benefits without worrying about any harsh or potentially damaging ingredients.

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Simple application process with minimal mess.

Effectively tones down unwanted warm tones.

Provides volume and texture without stiffness.

I stopped using purple shampoos as they all made my hair dull and dirty looking not purple. I tried toning and styling foam as ifrom the videos it seemed to brighten hair. I'm pleased yo say that it did brighten mine and fies not tint the white street I have at the front. Also, being a mouse, it give great volume and thickness to my fine, thin hair.

Great volume and colour

Colorwow

I'm a blonde who hates brassy tones. I have tried so many purple shampoos from many different brands, which have always left my hair far too ashy. This product is amazing. The soft lilac in the foam just takes the edge off the brass. I love that it can be used on wet or dry hair so you can control clearly how much you are toning down the brassiness. Truly revolutionary. Also for those blessed with fine hair who struggle with products too heavy, well this won't weigh your hair down or make it sticky.

Fab product

Lightweight lilac mousse, not too intense but takes the brassiness off my blonde hair, but also leaves my natural curls bouncy and soft . Conditions as well, bonus!

Super mousse!

This Toning foam is simply amazing, and I wouldn't be without it, it works a treat on my natural grey hair, to bring them up with a beautiful silvery finish, would definitely recommend it.

Best Toning Foam

Thid product is fabulous. Highly recommend. It works as a mousse and adds volume to my fine hair, but the colour for me is the main benefit. I have naturally solver hair that tends to go a bit yellowy. I didnt really believe that a mousse would make a difference, and have found that purple shampoos can leave a lilac tinge to my hair, but this has genuinely removed the yellow, without dying my hair purple. I will definitely buy again

5 Stars

Add volume and brings out blonde highlights

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I was so excited to use this toning foam. Firstly I want to say all my product are colour wow and I love them. I have blonde extensions. I washed my hair with the colour security shampoo and money mask then blasted my hair until almost dry then applied the foam. Oh my goodness...the colour was amazing but my hair took ages to dry and it felt disgusting, it honestly felt like straw. Anyone who has a head of extensions will know its an effort to style your hair, so I was so disappointed at how my hair was left feeling, the two stars are literally for the colour. So disappointed that my hair looked dry, unhealthy and generally just bad. I spend a lot of money on colour wow products and I'm always normally very impressed. My mum had a shot and she had to wash her hair straight after because it felt that bad. I'll definitely be going back to purple shampoo.

Purple toning foam

I bought this styling foam as I have naturally grey hair that tends to go brassy around the hair line but using purple shampoo can leave a lilac tone. I had hoped the foam would tone down the yellow tones but it doesn't and if anything it leaves more of a lilac hue than purple shampoo does. Very disappointed unfortunately.

Disappointed

I absolutely love wow products been using them for years I applied the foam to my hair as directed but ended up with dry brittle unmanageable style my hair felt like it was going to snap each time I put my fingers threw it or brushed it and had to wash it straight the way and put a treatment on it I have blonde tinted hair in good conditioner and this made it worse I'm gutted as no longer can use it

Really disappointed

I use 5 other products from WOW and love them all. Unfortunately the purple toning and styling foam made my hair very dry and dull. I had to rinse it out and apply conditioner to get a comb through my hair. A waste if money and would not recommend.

Very drying.