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COLOR WOW Root Cover Up Platinum, .07 oz.

Hair Color Shade

Brand

Hair Color Category

Color Descriptor

Hair Care Key Benefits

Hair Product Form

Recommended Use

Ingredient Preference

COLOR WOW Root Cover Up Platinum is one of the top hair color products that can temporarily lighten dark roots and restore blonde color or highlights to your hair without the use of peroxide. The wax- and dye-free formula leaves hair looking luminous, full, and light. The water-resistant formula will last from shampoo to shampoo and can capably extend the time between salon visits.

Universal Product Code (UPC check)

fulfillment

title_shipToHome_date_delivery

Actual Color

Dark Blonde

Dark Brown

Light Brown

Medium Brown

Platinum

Ease Of Use

Coverage

Color

Applying

Grays

Match

Price

Blend

Value

Touch

Appearance

Quality

Effectiveness

Usefulness

Offers competitive pricing, but can be expensive for some users.

Simple application process with minimal effort.

Matches hair color perfectly and blends seamlessly.

Covers grey hair thoroughly and blends with highlights.

Provides coverage for roots and regrowth.

[This review was collected as part of a promotion.] Love this  root cover up.  It's easy to apply, not messy or sticky and makes my hair look great! 
Also, it's the most safe for your hair,  I did the research.

Great Product

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Easy to apply. Makes my hair look great, covers grey roots and thin hair spots, plus,  I researched and this is the healthiest of all products, natural ingredients.

This is the best grey root coverage I have used. Some sprays and mascara like color  makes the hair stickie and stiff . This applies like eyeshadow , has an applicator, and does not make the hair stiff.  It also covers shiny bald spots well and areas where thinner hair is noticeable

Covers grey and thin hair

Due to Covid-19 my hairdresser cancelled my appointment. I need a touch up so I remembered that I had some WOW. I did, but needed more . After applying as instructed my hair looks like I had my foil highlights put in again. This will get me through till I'm able to get my hair done again.

WOW - Just like it says!

This stuff is amazing!! So easy to use and it looks so natural. My hair is medium brown with blonde highlights and I used the light blonde shade. It's perfect! While video-chatting, I had a couple people, including my daughter, ask me when and where I got my hair done during this Covid-19 pandemic!

Perfection!

I love using this around my hair line and back to my crown when I want to cover my gray new hair growth.  Although my hair is lighter than this dark brown,  it makes my hair look natural around the roots, which gives a younger appearance to my face.

Cover new hair growth

This WOW product was the best "not-chemical" root cover I have ever used.  It covers short roots very well (long roots would take a long time to cover).   Looks more natural than the Madison Reed root cover I used before. The color I used was Light Brown.  I use WOW exclusively now.   I recommend this product.

Best Powder Root Cover

Love this root cover up....  Easy to apply, just brush along roots. Blends in perfectly with my hair color.  Doesn't itch like the root cover up sprays or other crayon type root coloring sticks. Extends the time out a little longer between colorings. Would definitely recommend.

Love this root cover up

This is just what I needed to help with covering up my  gray roots.  So until they open up the salons again, I'll definitely be using this product.  It's super easy to apply, doesn't bleed, doesn't smear off on my pillow case, it fabulous.  Just follow the instructions and BAM your ready in a few minutes.

Fabulous!!

A great product. I liked it much better than the spray model because it is not messy and accurately covers where I want.

Great solution

Total waste of money. This is a rip-off. It does nothing to your hair roots or gray hair. This is like eye shadow. I guess it works better as eye shadow than for your hair.