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COVERGIRL Clean Invisible Loose Powder, 100% Natural Origin Pigments & Only 15 Essential Non-Clogging Ingredients, Lightweight, Breathable Formula

<ul><li>Clean Formulation: Talc and fragrance-free, formulated without parabens, sulfates, phthalates, and mineral oil.</li><li>Natural Pigmentation: Contains 100% natural-origin pigments and only 15 essential ingredients that do not clog pores.</li><li>Shine Control: Oil absorbers keep oily skin looking fresh and shine-free.</li><li>Seamless Application: Lightweight, breathable formula provides a soft, shine-free finish that doesn't crease or cake.</li><li>Sustainable Design: Powder container made from 25% post-consumer recycled material, with a vegan applicator puff.</li></ul>

Ingredients

Lightweight <ul><li>Talc & fragrance free</li><li>Vegan & formulated without parabens, sulfates, phthalates & mineral oil</li><li>With 100% natural-origin pigments & only 15 essential ingredients</li><li>Oil absorbers keep oily skin looking fresh & shine-free</li><li>Suitable for all skin types, even dry & sensitive. Non-Comedogenic/Does not clog pores</li><li>CRUELTY-FREE: COVERGIRL products are Leaping Bunny certified by Cruelty Free International, they’re never tested on animals</li></ul>

Brand

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SPF Value

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Ingredient Properties

Skin Tone

Skin Undertone

Skin Care Concern

Skin Care Key Benefits

Makeup Form

Container Type

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NOW TALC & FRAGRANCE FREE: Formulated with 100% natural origin pigments & only 15 essential ingredients that won’t clog pores. LIGHTWEIGHT, BREATHABLE FORMULA: Looks & feels like your skin, but only better. SOFT, SHINE-FREE FINISH: Silky-fine loose powder provides beautiful finish that doesn't crease or cake with no flashback. NEW APPLICATOR: Soft, luxurious vegan applicator puff designed to pick up & apply the powder with ease. RECYCLED MATERIAL: Powder container made from 25% post-consumer recycled material.​Now talc and fragrance free, this lightweight, breathable Loose Powder keeps you shine free all day. This Covergirl powder goes on easily and blends seamlessly to help you achieve a natural-looking complexion. It doesn’t crease or cake. With 100% natural-origin pigments and only 15 essential ingredients that won't clog pores. This silky-fine loose powder sets your makeup for a beautiful, soft finish. Based on a consumer study of 96 women after one week of use:​ 100% say skin looks and feels soft​, 98% say powder blends seamlessly, 97% say provides a natural looking complexion, 96% say feels like bare skin​, 97% say doesn’t cake, 95% say doesn’t crease

Assembled Product Dimensions (L x W x H)

Universal Product Code (UPC check)

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fulfillment

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Actual Color

Translucent Fair - 105

Translucent Light - 110

Translucent Light/Medium - 115

Translucent Medium - 130

Translucent Deep - 135

Translucent Dark - 140

Coverage

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Container Design

Natural Finish

Leaves an even finish without added weight.

Provides a natural-looking finish with decent coverage.

Can be fragrance-free, but some detect a distinct scent.

This is one of my favorite powder foundations. It blends really well and does not feel heavy on your face. I work in a very hot environment and this foundation will last all day

walmart.com

This was not the color I wanted. They really cannot change out makeup like they do on other items It is not the same. It is too dark for my skin tone but I'm using it anyways cuz I have no choice because they gave me no other option. Next time I will definitely go into the store and buy my own makeup because that is not something you can just get the next thing after it because color match is important

Erin

PLEASE bring back the clean powder foundation.  This powder does not provide the same coverage level and is chalky, white looking. So far I have purchased three other powder's trying to find a replacement for the discontinued Clean Powder Foundation, and have been unable to find anything else that looks as good.

Bring back Clean Powder Foundation!

covergirl.com

I have used the Clean Powder Foundation in creamy natural for YEARS!  I bought this after it was discontinued expecting a similar powder.  The color is too light and looks more like baby powder.  Don't waste your money purchasing this product. Not even close.

Disappointing

Abby

Vague coverage, shows wrinkles, lines, & any dryness
I heard on news radio this week that COVERGIRL is going to focus on their older demographic. The ones who've been purchasing your products for 40+ years. If this is true, you absolutely need to bring back Clean Powder Foundation For Normal Skin (and since this is my comment, specifically, 510 Classic Ivory). I've purchase all of your other powders and tossed them in the trash. I didn't realize you were discontinuing my favorite, or else I would have stocked up for the next 30 years.

This one specifically: sits on top of my foundation.  Finds the wrinkles like a neon arrow. I can't find a good skin color match (I've purchased 3 colors) Too white, too yellow, too orange. 

More than disappointed. I've literally worn this since the 80s.

Vague coverage, shows wrinkles, lines, & any dryne

Maddy

Not a substitute for Clean Powder Foundation! Please bring back the powder foundation base makeup! I can't use the liquid foundations. They break out my skin horribly. I have been a loyal customer wearing the CoverGirl Powder Foundation for decades! Please bring it back!

We want the Clean Powder Foundation makeup base!🙏

This product is terrible!! It makes my face look awful!! PLEASE bring back the Clean Simply Powder Foundation PLEASE!!! I have been using it for YEARS!!! It was always sold out and I had to search to find one. WHY would you discontinue a AWESOME product so many people use and love????

It is not good

Honestly, how DARE the company suggest this as a suitable alternative to the CLEAN Simply Powder foundation?? This is a PRESSED POWDER, that is intended to be used over LIQUID foundation, which I cannot use. I have used the CLEAN Simply Powder foundation for over 20 years. I have tried COUNTLESS others over the years…other brands…liquid, mineral, you name it…and the CLEAN Simply Powder was the ONLY one that didn't irritate my sensitive, rosacea prone skin, that actually LASTED, that actually blended with my skin PERFECTLY, and this pressed powder provides absolutely NO coverage…it basically just falls off your skin as soon as you put it on, because, AGAIN…it was made to sit on LIQUID FOUNDATION. I have NEVER been so upset about a product being discontinued. I sincerely hope there is a massive uproar about this, enough to convince the company to BRING IT BACK!!

BRING BACK CLEAN SIMPLY POWDER FOUNDATION!!!

I have been using Covergirl since I started wearing makeup. Specifically, Covergirl TruBland pressed powder in Translucent Honey. I'm assuming they no longer make this product as I cannot find it anywhere. I decided to try the Covergirl Clean Invisible in the shade Soft Honey and it just does not compare. This product leaves my skin looking and feeling oily and shiny. The product itself is also quite difficult to work with. After just one use, it had this clumpy/chunky film that formed on the top layer making it difficult to transfer product to the pad or even a brush for application. I literally have to scrape it before each use. The formula is just all around terrible and not as good of quality as the Covergirl TruBlend Pressed Powder I had come to love and use for so many years. Such a shame there is not something comparable.

Horrible Quality

CoverGirl's latest pivot is a clinical study in Aesthetic Laundering. You've attempted to straddle the line between "Legacy Loyalty" and "Gen Z Trend-Chasing," and in doing so, you've managed to alienate both demographics.

The Formulaic Default:
The "Standard of Care" for skin-texture integrity has officially flown out the window. This new line is excessively cakey, lacks fluid spreadability, and acts as a magnifying glass for pores rather than a blurring agent. Transitioning away from glass bottles under the guise of "sustainability" is a transparent attempt to cut costs; Gen Z doesn't want recycled plastic—they want Zero Plastic. Furthermore, labeling the powder as "Vegan" is a redundant marketing trope that fails to mask the diminished quality of the product.

The Market Verdict:
You've created a "Cakey Paradox": you tried to have your cake and eat it too by chasing a new generation at the expense of your loyal base. History shows that when a brand chooses "trendy" as a temporary phase over "quality" as a constant, the consumer base performs a mass exodus. Brand loyalty cannot be bought with green-washed packaging, and "trendy" is a fleeting shadow.

Final Certification: Pick a lane and pick a generation. This current attempt to be everything to everyone has resulted in a product that is functionally inferior. You've traded a "Good Thing" for a "Gimmick," and the market is turning its nose up at the result.

Trend chasing Away True Gen Z Sustainability

COVERGIRL Clean Invisible Loose Powder translucent light 110, talc and fragrance free setting powder with vegan and cruelty-free certification, lightweight breathable formula providing a shine-free finish, shown in a round dark brown container on a white card with powder dusting.

COVERGIRL Clean Invisible Loose Powder, 100% Natural Origin Pigments & Only 15 Essential Non-Clogging Ingredients, Lightweight, Breathable Formula

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