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Clusters of Creativity: Enduring Lessons on Innovation and Entrepreneurship from Silicon Valley and Europe's Silicon Fen (Society of Chemical Industry)

Clusters of Creativity: Enduring Lessons on Innovation and Entrepreneurship from Silicon Valley and Europe's Silicon Fen

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Silicon Valley ist bekannt für seinen spektakulären Erfolg: Zur Zeit beherbergt es 7.000 Unternehmen, vorrangig im Elektronik- und Softwarebereich und nicht weniger als 20% der größten High-Tech Unternehmen weltweit. Im Silicon Valley geht durchschnittlich alle 5 Tage ein Unternehmen an die Börse, und alle 24 Stunden werden 62 neue Millionäre geboren. Der Grund, warum das Silicon Valley so außerordentlich erfolgreich ist und viele andere High-Tech Regionen übertrifft, liegt darin, dass es drei grundlegende Energien angezapft hat: das Streben nach Wissen, der Drang nach Innovation und unerschrockenen Unternehmergeist. Obwohl der außergewöhnliche Erfolg des Silicon Valley weiter anhält, kann man nicht länger davon ausgehen, dass es nur EIN Silicon Valley gibt und alle anderen Technologiezentren in der Welt nur billige Kopien des Originals sind. "Silicon Fen" in Cambridge, England und "Silicon Island" in Taiwan im Hsinchu Science Park nutzen die gleichen wirtschaftlichen Kräfte sehr effektiv. "Clusters of Creativity" analysiert das Silicon Valley im Zusammenhang mit den Erfolgen von Cambridge und Hsinchu im internationalen Massenmarkt. Von Geschichte, Kultur und Zweck her sind sie eher verschieden, von der Dynamik her, sind sie jedoch ähnlich. Dieses Buch untersucht, wie Silicon Valley funktioniert und wie man Wissen, Innovation und Unternehmertum - ein erprobtes Rezept für Wertschöpfung - in anderen Unternehmen und Regionen in die Praxis umsetzt. ROB KOEPP is a director of the strategy consultancy, Intercedent Asia, and Adjunct Professor of the Graziadio School of Business and Management at Pepperdine University in Los Angeles, California. A globally active manager, consultant, educator, and writer, he has led marketing and technology development projects in and between the US, Asia, and Europe and advises a variety of organizations in the private and public sectors. He lectures frequently on the topics of innovation management, international entrepreneurship, and global business strategy. His written and spoken commentary appear in The Economist publication Business Asia, Dow Jones' Far Eastern Economic Review, and Oxford Economic Forecasting's International Industry Report, among others. A former Thomas J. Watson Fellow, he holds an MBA from the University of Cambridge and a BA from Pomona College in Claremont, California.

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