Name: Color Charm Permanent Liquid Haircolor - 42 Gold by Wella for Unisex - 1.4 oz Hair Color
Brand: Wella
SKU: 13HTXG70CRJP
Price: 7.49 CAD
Availability: InStock
Rating: 4.6 (1866 reviews)

Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

Try it free

Glass WEB: Walmart + (Non Member and FT Eligible) PIP Banner Wk 26 2026 (Consumables) 

Buy Box Ad Container Module for Desktop

Custom HTML Module - About Klarna

You'll choose a plan at checkout.

#515357

I want delivery savings with Delivery Pass

#0071dc

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

MTZ Team | Marquee 2  Ad | Item Page

MTZ Team | Skyline Ad | Item Page

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW Bill29Compliance Wed Sep 30 2026 9:44 AM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

I want shipping & delivery savings with

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

NEW InternationalShipping Mon May 18 2026 1:02 PM EDT

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

Key item features

NEW ItemSnapshotHighlightsModule Fri Aug 28 2026 6:53 PM EDT

Specifications

NEW ItemSnapshotSpecificationModule Fri Sep 18 2026 1:18 PM EDT

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

Shop Confidently

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] Bill29Compliance Thu Oct 22 2026 5:02 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Syndigo

WRMC:Custom HTML Module - About SalesFinancing - Second update

Walmart Rewards Mastercard

WRMC:NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

True

dWeb: L1/L2- Comparison Chart- WK 07, 2026

#000000

Item Carousel - Rich Relevance 1

RR carousel

Item Carousel - Rich Relevance 2

RR carousel 2

Item Carousel - Rich Relevance 3

Color Charm Permanent Liquid Haircolor - 42 Gold by Wella for Unisex - 1.4 oz Hair Color

Wella Color Charm Liquid Permanent Hair Color with Liquifuse™ technology to ensure consistent, predictable results.

Hair Color Shade

Hair Color Type

Brand

Hair Product Form

Recommended Use

Universal Product Code (UPC check)

fulfillment

title_shipToHome_date_delivery

Colour

Ease Of Application

Blonde Color

Scent

Value For Money

Look

Grey

Ash Color

Shade

Instructions Clarity

Ease Of Mixing

Platinum Color

Wash-out

Quality

Yellow Tone

Silver Color

Color Result

Brassiness

Orange Tone

Highlight Color

Root Coverage

Color Fading

Product Line

I have been using Wella color Charm Permanent Hair Color for over 20 years.  It never disappoints!  With the rich color tones, gentle formula and 1:2 ratio, it is unbeatable.  You can use as much as you need and save the rest for your next coloring.  
❤️ Thank you Wella! ❤️

Long lasting grey coverage & gentle formula!

wella.com

I have been using this hair color for about 20 years.  I find it high quality, easy to apply, and the most natural looking color.  My daughter has had color done in salons at a much higher cost.  I recently did her hair with wells, and her hair color now is very close to her natural color again.  She was amazed

Ling lasting most natural looking hair color

My new #1 fave is Color Charm 911/9N Very  Light Blonde. I now have the much-wanted Antique Gold blonde so in vogue. (And my hair's naturally blue-black.)

Love the fragrance, too.

Call 911 for Awesome Gold Color!

I have been coloring my hair myself for 20 years and I always use the same color. I have never had a problem with the coverage or the color. What I like about Wella Color charm is the consistency of color because I do not want my hair to look colored. I want it to look natural and when I use it and follow the instructions it always looks good.  Thanks Wella !!!

Old Faithful

I will never use supermarket dye again!  I don't know why anyone would give it less than 5 starts unless they don't know what they r doing!!! I use 2 pts dev to 1 bottle dye instead of 1-1 depending on the color

Don't ever use box dye again

I've been using Wella Color Charm for over 30 years.  I've been a bit of an experimenter maybe because I have a Fine Arts degree.  I've had different shades of red over the years either with one product or a combination of two. I've read some reviews and many people don't put into account the temperature of the room and one's head which can give different results (its chemistry remember). I now use burgundy exclusively.  Yes, sometimes the color of the liquid looks different or darker - again, where stored and the heat level, but always get the same results.  I, however, apply to the scalp first and then massage it into my hair as a shampoo or conditioner.  I use 30 volume creme developer for 22 minutes.  Voila, the pixie dust is gone, but the color is great.

Love It!

I bought 4A / 237 Medium Ash Brown to darken my brassy faded hair. And it is DARK. It almost looks black in artificial light and not even close to medium brown in natural light. I left it on for 30 minutes as instructed and my hair is so dark from it. I don't have anything against dark hair, but I did not have my hair bleached twice to get a color that looks almost like my natural hair color. I'm highly disappointed. Go lighter than you think you need to go.

Color is not as described!

I have used the 911 for years and loved it. Then it changed to 9N, still good. My most recent purchase was of 9NN. There were no other options in the 9 series so I assumed (silly me) that this was again a label change, not a product change. Product looked different coming out of the bottle and I now have light orange hair! Yuck!

Bring back my old 911!

I have naturally dark ash blonde hair with a few grays here and there. I've had my hair colored and highlighted some in the past, and fell in love with Wella Tango 2P over a year ago. My hair stylist has been slowly getting me back to my natural color. The brass was bothering me, not going away with special shampoo, and I thought the last set of highlights were too light, so I researched colors and got Wella Charm Gel 6AA/542 Dark Blonde Intense Ash. Much to my dismay, it turned my hair red! I look like a ginger kid! I would attempt to fix it myself, but how do I trust a product now? I would expect this from something at the grocery store. Guess I'm
back to salon hair color.

Dark Blonde Intense Ash turned my hair RED!!!

Quality control
I started using only Wella products about 4 years ago. It was introduced and suggested to me by a hair stylist who used to dye my hair.  At that time, it was only possible to purchase  individual components and the boxed product became available about a year ago. I have been buying the boxed product and doing myself since then. 
In the past month I have purchased and used 3 boxes. Same color as always; however, not the same results. The first one turned my roots purple. The second box also turned purple in the bowl so I didn't try to use it. The third didn't turn purple so I applied it. I am not too sure what I would call this color but it is not a color that I want to have on my head or anything like what is on the box.  Is this the quality of product which I can expect  in Mexico or is this type of thing happening elsewhere????