Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

Try it free

Glass WEB: Walmart + "Expired FT Eligible" PIP Banner Wk 19 2025

Buy Box Ad Container Module for Desktop

Custom HTML Module - About Klarna

Custom HTML Module - About SalesFinancing - Second update

I want delivery savings + more with

Try 30 days of free delivery + more! Choose your plan at checkout.

#2e2f32

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

MTZ Team | Marquee 2  Ad | Item Page

MTZ Team | Skyline Ad | Item Page

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

Walmart Rewards Mastercard

NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

NEW InternationalShipping Mon May 18 2026 1:02 PM EDT

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW ProductDescriptionPlaceholderATF Tue Jul 08 2025 11:41 PM EDT

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

NEW ProductHighlightsPlaceholder Wed Jul 02 2025 12:43 AM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Syndigo

True

dWeb: L1/L2- Comparison Chart- WK 07, 2026

#000000

Item Carousel - Rich Relevance 1

RR carousel

Item Carousel - Rich Relevance 2

RR carousel 2

Item Carousel - Rich Relevance 3

COLOR WOW Root Cover Up Dark Blonde, .07 oz.

<ul><li>Root Regrowth Coverage: Instantly camouflages dark regrowth on blonde hair and covers stubborn greys.</li><li>Peroxide-Free Application: Covers roots without the use of peroxide.</li><li>Mess-Free Formula: Features an innovative mineral powder formula.</li><li>Long-Lasting Wear: Water and sweat resistant, providing long-lasting results.</li><li>Non-Greasy Feel: Applies easily and won't make hair feel grimy or greasy.</li></ul>

Hair Color Shade

Hair Color Type

Brand

Hair Color Category

Features

Hair Product Form

Recommended Use

COLOR WOW Root Cover Up Dark Blonde is one of the best hair care products to cover root regrowth between salon appointments. It instantly camouflages dark regrowth on blonde hair without the use of peroxide while also covering stubborn greys.   With a mess-free innovative mineral powder formula, this water and sweat resistant product is long-lasting, easy to apply and won't make your hair feel grimy or greasy.

Universal Product Code (UPC check)

fulfillment

title_shipToHome_date_delivery

Actual Color

Dark Blonde

Dark Brown

Light Brown

Medium Brown

Platinum

Ease Of Use

Coverage

Color

Applying

Grays

Match

Price

Value

Blend

Touch

Appearance

Effectiveness

Usefulness

Offers competitive pricing, but can be expensive for some users.

Simple application process with minimal effort.

Matches hair color perfectly and blends seamlessly.

Covers grey hair thoroughly and blends with highlights.

Provides coverage for roots and regrowth.

[This review was collected as part of a promotion.] Love this  root cover up.  It's easy to apply, not messy or sticky and makes my hair look great! 
Also, it's the most safe for your hair,  I did the research.

Great Product

walmart.com

Easy to apply. Makes my hair look great, covers grey roots and thin hair spots, plus,  I researched and this is the healthiest of all products, natural ingredients.

This is the best grey root coverage I have used. Some sprays and mascara like color  makes the hair stickie and stiff . This applies like eyeshadow , has an applicator, and does not make the hair stiff.  It also covers shiny bald spots well and areas where thinner hair is noticeable

Covers grey and thin hair

Due to Covid-19 my hairdresser cancelled my appointment. I need a touch up so I remembered that I had some WOW. I did, but needed more . After applying as instructed my hair looks like I had my foil highlights put in again. This will get me through till I'm able to get my hair done again.

WOW - Just like it says!

This stuff is amazing!! So easy to use and it looks so natural. My hair is medium brown with blonde highlights and I used the light blonde shade. It's perfect! While video-chatting, I had a couple people, including my daughter, ask me when and where I got my hair done during this Covid-19 pandemic!

Perfection!

I love using this around my hair line and back to my crown when I want to cover my gray new hair growth.  Although my hair is lighter than this dark brown,  it makes my hair look natural around the roots, which gives a younger appearance to my face.

Cover new hair growth

This WOW product was the best "not-chemical" root cover I have ever used.  It covers short roots very well (long roots would take a long time to cover).   Looks more natural than the Madison Reed root cover I used before. The color I used was Light Brown.  I use WOW exclusively now.   I recommend this product.

Best Powder Root Cover

Love this root cover up....  Easy to apply, just brush along roots. Blends in perfectly with my hair color.  Doesn't itch like the root cover up sprays or other crayon type root coloring sticks. Extends the time out a little longer between colorings. Would definitely recommend.

Love this root cover up

This is just what I needed to help with covering up my  gray roots.  So until they open up the salons again, I'll definitely be using this product.  It's super easy to apply, doesn't bleed, doesn't smear off on my pillow case, it fabulous.  Just follow the instructions and BAM your ready in a few minutes.

Fabulous!!

A great product. I liked it much better than the spray model because it is not messy and accurately covers where I want.

Great solution

Total waste of money. This is a rip-off. It does nothing to your hair roots or gray hair. This is like eye shadow. I guess it works better as eye shadow than for your hair.

COLOR WOW Root Cover Up Dark Blonde, .07 oz, displayed in an open compact with a mineral powder pan and application brush. The sleek black case features the Color Wow logo on the inner lid. Perfect for root touch-up, camouflaging dark regrowth and greys between salon visits.

COLOR WOW Root Cover Up Dark Blonde, .07 oz.

How you’ll get this item:

Your data, your choice