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Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property

How exactly can a company convert its intellectual property into the greatest amount of cash or other value over time? What is the best way to defend IP assets? <P>How can companies more effectively impact their future? What is the relationship between invention and innovation? <P>Completely revised and updated with the most current research on intellectual property and assets, "Edison in the Boardroom Revisited" highlights the winning strategies used by today's leading companies--including Philips, Nielsen, Procter & Gamble, DuPont, Visa, Samsung, Juniper Networks, and Proteus Biomedical--to maximize the value of their intellectual property. <P>Informed by the experience of the ICM Gathering--a group of global corporations that meets regularly to share insights and develop best practices on obtaining value from intellectual property--authors Suzanne Harrison and Patrick Sullivan reveal even more sharply and clearly how to create and extract ever more value from your intangibles, parti