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En Busca de La Perdurabilidad Empresarial [Spanish]

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La perdurabilidad empresarial es un asunto de preocupacion de la alta direccion. Las crisis economicas ponen a prueba la capacidad de las empresas de permanecer en el tiempo. Las empresas de America latina han logrado anteponerse a la adversidad mas rapido que las empresas De Estados Unidos y Europa. En este libro usted encuentra las estrategias implementadas por algunas empresas latinoamericanas pertenecientes a los sectores de confecciones y calzado que gracias a su capacidad de innovacion, y combinar arte y estrategia han logrado resultados economicos y no economicos sobresalientes."

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