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EverPure Purple Shampoo

Purple formula neutralizes yellow and orange tones to keep your blonde looking bright.

Neutralizes Brassy Tones

The moisturizing formula ensures your hair stays hydrated and soft after washing.

Deeply Hydrates Hair

Sulfate-free ingredients cleanse your hair gently without stripping your colour.

Gentle On Colour

Get brighter blonde and hydrated hair after just a single wash.

Works In One Wash

Ingredients

Moisturizing<br><ul><li>Tones brassy hair and leaves hair deeply moisturized and brighter. Gentle on color</li><li>EverPure Purple Shampoo</li><li>Sulfate Free Shampoo, 200 mL</li><li>Maintain your perfect blonde and give your hair salon-quality results at home with EverPure Purple Sulfate-Free Shampoo and Conditioner, which neutralizes brassy yellow to orange tones while keeping your hair moisturized</li><li>After just one wash, you'll have brighter color and hydrated hair</li></ul>

Brand

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Hair Product Form

Maintain your perfect blonde and give your hair salon-quality results at home with EverPure Purple Sulfate-Free Shampoo and Conditioner, which neutralizes brassy yellow to orange tones while keeping your hair moisturized. After just one wash, you'll have brighter color and hydrated hair.

Hair Type

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Gender

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fulfillment

title_shipToHome_date_delivery

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Colour

Value For Money

Hair Color Toning

Blonde Color Maintenance

Lather

Quality

Consistency

Brassiness Control

Hair Softness

Hair Feel

Highlight Brightening

Ease Of Use

Hair Appearance

Packaging

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Hair Smoothness

Cleansing

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Scalp Health

Orange Tone Removal

Hair Dryness

I have white hair that is to genetics and age , lol, and have been using this shampoo and conditioner since.  I LOVE this product!!!  I do not use it every so often, I use it every shampoo with the conditioner.  It has given my white hair a lovely slightly lavender hue, and I get compliments from EVERYONE!  Literally, people will stop me as I'm walking by to ask what I did to my hair!  I should be paid for the advertising! 😂.

Wonderful comir... Use every wash for some licolor

lorealparisusa.com

I recently bought a long blonde human hair wig and it came with a brassy yellow tone so I bought L'Oréal sulfate free purple shampoo and wash it and soaked it in it for 15 minutes and it came out BEAUTIFULLY! It's all gone and I love it! The best purple shampoo I've ever tried.

Amazing product

I have tried many different toning products to maintain my very light blonde hair and prevent that dreadful, and oh so ugly BRASSY hair. We all know exactly what it is. It is an unnatural and universally unattractive color that makes even the best hair color intentions look cheap-It always just looks cheap- and just not right. Like it would look great if only…. Recently, I had  yet another hair disaster. I would think that I would be used to it by now over the years of being blonde. I have also had the best experiences too. That is the problem. I had to move to a very rural area and the girl fried my hair really good this time! She then left it like that. Orange. Yellow, terrible. She said she would be happy to fix it next week. Next week?-I had to do something!., I know I could have used a demi permanent color to cover it,, but I was just too scared to try anything else. So I went immediately and had this shampoo delivered to my house. I wasn't too hopeful about it and was afraid it would stain my very light porous hair and make it look even worse! But I did what it said, taking into account the damage and just to address the really unsightly parts. I was a bit overzealous with the application process and just kind of slapped it on the top part of my head only and massaged it around avoiding the already good blonde hair I wanted to keep! After I could see it did tone it down. Also after applying it to my roots, I blended it with the lighter blonde hair just so it didn't look so banded as it did. It seriously helped me out. She did fix the color, eventually but my hair is still fried, and I still use this shampoo to prevent brass.

Got Brass?

walmart.com

I bought this shampoo with no expectations and was overwhelmed with the results. I left the shampoo on dry hair for 20 minutes, rinsed and followed with the conditioner. The picture says it all!

It Works!

I used it for the first time and no issues with my scalp and could see a good difference in my hair. I will be buying the conditioner to use with it. Thanks Walmart

We enjoy the deep, rich purple of this conditioner.  It's not weak or pale.  You do have to rinse it out really well, but even when I don't people like the slight purple tint it may leave to the lightest parts of my hair.  The scent doesn't linger, which is good.

deep, rich purple

I'm a natural light blonde but as I got older my hair began to darken a bit. I've used this shampoo for about a year now and I'm dead set on it. I've tried other brands and even high end ones but this shampoo is really good. It also doesn't contain anything bad for your hair!! Highly recommend the shampoo and conditioner! I used both today and here's how my hair looks!

The best one I've used

[This review was collected as part of a promotion.] I received this product from Influenster complimentary for my honest opinion. I really liked this shampoo because I feel it did help help with the brassy and yellow tones in my hair. The only thing I disliked about this shampoo was you are recommended to use it 2-3 times a week. Other purple shampoos I have used you only need to use it once a week.

Happy with the results

I didn't know what to expect from this shampoo, I've tried a lot of violet toning products and some are a big hit, some are a big miss. Initially, I loved how well the shampoo lathered up and the smell was pleasant and not chemical or overpowering. I felt that it rinsed out easily and it didn't seem to dry out my hair like most violet shampoos do. I did use this with its conditioner counterpart, and the results were great! I can see a difference brassiness, especially towards the middle and ends of my hair. There was a new shine to it and it was super soft! I would definitely use this between treatments to keep mild brassiness at bay. I received this product complimentary for testing purposes.

I'm impressed!

It works pretty well, but more importantly without making my hair turning into straw like some have. It's not as good as Paul Mitchell purple, but for the price point it works great. I wouldn't use it more than once a week and I would follow it with a good conditioner.

Worth the purchase

L'Oreal

After using this product twice a week on bleached hair, for about two months. All of a sudden my hair started breaking off and I don't mean just a little. I have a area the size of my hand on the back of my head where my hair is maybe 2 in long now.  My hair wasn't breaking off after being bleached, and since I stopped using this product it's no longer breaking off.  I have to cut my all my hair off now.  I'm extremely upset over this.

My hair is ruined, Lawsuit sounds good right now.

EverPure Purple Shampoo sulfate-free 200 mL, front-facing bottle view; purple-toned shampoo that neutralizes brassy yellow to orange tones and moisturizes hair for brighter-looking colour after one wash, often used as a toning wash for highlighted or balayage hair.