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Fans: The Mirror of Consumption

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In Fans: The Mirror of Consumption Cornel Sandvoss explores  the social, cultural, and psychological premises and consequences  of fan consumption. The scope of the book is impressive ? he  looks not just at the nature and development of whole fan cultures,  but also focuses on the experience and identity of the individual  fan. In addition, the book proposes a new perspective on fans and  popular culture, arguing that the modern self is reflected and  constituted through media consumption.   In developing his account, Sandvoss draws on theoretical ideas  in an original yet accessible way, and uses a wide range of  examples, from Star Trek to Madonna to football, to illustrate his  argument. This makes ?Fans: the mirror of consumption?  an ideal text for upper-level undergraduate and postgraduate  students studying fans, audiences and consumption in all areas of  contemporary culture.      It is the book?s original contribution, combined with its  student-friendly approach, that will make ?Fans: The Mirror  of Consumption? a ?must read? text for students  and scholars alike.

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