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Fusion, Denise Lee Yohn Hardcover

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Fusion, Denise Lee Yohn Hardcover. A fresh, clarifying, and actionable perspective on two of the most misunderstood concepts in business: <i>brand and culture</i>. <br /><br />Independently, brand and culture are powerful, unsung business drivers. But, as author Denise Lee Yohn reveals, when you fuse the two together to create an interdependent and mutually-reinforcing relationship between them (what she calls <i>fusion)</i>, you create new growth that isn't possible by simply cultivating one or the other alone. <br /><br />Through detailed case studies from some of the world's greatest companies (Sony, Frito-Lay, Oakley, FedEx, Airbnb, Adobe, Salesforce, LinkedIn, etc.), interviews with industry leaders, and insights from Denise's 25+ years working with world class brands, FUSION provides readers with a detailed roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing their business.

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