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Global Communication: Theories, Stakeholders, and Trends

<p><b>Discusses the players, theories, and trends that affect how the world communicates and gets their information</b></p> <p>This book is a definitive text on multinational communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. Comprehensively updated to reflect the many fast moving developments associated with this dynamic field, this new edition investigates who and where certain cultural products are coming from and why, and addresses issues and concerns about their impact all over the world. </p> <p><i>Global Communication: Theories, Stakeholders, and Trends, 5th Edition </i>has been thoroughly updated with new content, trends, and conclusions, all based on the latest data. The book examines broadcasting, mass media, and news services ranging from MSNBC, MTV, and CNN to television sitcoms and Hollywood export markets. It investigates the roles of the major players, such as News Corp, Sony, the BBC, Disney, B

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