Name: Inbound Selling, Brian Signorelli Hardcover
Brand: Brian Signorelli
SKU: 0V1GILCNIUDJ
Price: 70.07 CAD
Availability: InStock

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Inbound Selling, Brian Signorelli Hardcover

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Inbound Selling, Brian Signorelli Hardcover. <p>Over the last decade, <i>Inbound Marketing</i> transformed the way businesses around the world earn buyers? trust and attention. But an unintended consequence came with that change ? the age of the empowered buyer. Today, it is the buyer ? not seller ? who is in complete control. So much so that over 60% of a purchasing decision is completed without a sales rep present, and is expected to be as much as 80% or more in the coming years. <i>Inbound Selling</i> shows the transformation within the sales profession and what your business needs to do now to thrive in the age of the empowered buyer. In this book, readers will learn:</p> <ul><li>How <i>Inbound Marketing </i>led to the rise of Inbound Sales</li><li>A step-by-step playbook for sales professionals to become Inbound Sellers</li><li>What it means to be a front-line sales manager leading a team of Inbound Sellers</li><li>The role executive leadership plays in stewarding this sales transformation</li><li>The future of the sales profession and function and what the next twenty years may hold</li></ul>

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