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L'Oréal Paris Feria, Permanent Hair Color

Bond Care technology repairs weak hair bonds for up to 40% stronger hair.

Strengthens Your Hair

The drip-defying formula stays in place so you can apply colour like a pro.

No Messy Drips

Multi-faceted, multi-tonal formula gives your hair a vibrant, shimmering look.

Vibrant Shimmering Colour

Made completely without animal-derived ingredients or byproducts for a conscious choice.

Entirely Vegan Formula

Formulated to deliver great results on any hair type or texture.

Works On All Hair

Multi-Faceted <ul><li>L'Oréal Paris Feria, Permanent Hair Color</li><li>1 Application</li><li>Elevate your style with trending colors, all without the damage with NEW Bond Care Technology for up to 40% stronger hair</li><li>Vegan drip-defying formula lets you apply all-over color like a pro, suitable for all hair types and textures</li></ul>

Hair Color Shade

Hair Color Type

Brand

Hair Color Category

Color Descriptor

Hair Coverage

Features

Hair Care Key Benefits

Hair Product Form

Treatment Time

Hair Type

Ingredient Preference

L’Oréal Paris Feria multi-faceted permanent hair color delivers precise coloring results. Elevate your style with trending colors, all without the damage with NEW Bond Care Technology for up to 40% stronger hair. Vegan drip-defying formula lets you apply all-over color like a pro, suitable for all hair types and textures. BENEFITS Feria hair dye by L'Oréal Paris gives you cutting-edge, multi-faceted, shimmering color for vibrant, healthy-looking hair Feria's Bonding Complex Complex Conditioner helps repair weak hair bonds Delivers trending, shimmering, fashionable and multi-tonal hair color Vegan formula - no animal derived ingredients or by products HOW TO USE Perform allergy test 48 hours before coloring Step 1 : Pour entire shimmering conditioning colour gel & the shimmer serum ampoule into developer bottle and shake well. Step 2 : Apply the mixture on the mid-lenghts and stay away form the scalp (2cm - 1 inch). Saturate thoroughly. Wait for 20 minutes Step 3 : Apply remaining mixture to roots, until completely saturated. Wait for 10 minutes Step 4 : Rinse the colour Step 5 : Apply conditioner & leave in for 2 minutes Step 6 : Rinse and style FORMULA Vegan Formula

Universal Product Code (UPC check)

Walmart Item #

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title_shipToHome_date_delivery

Beach Platinum

Blonde

FERIA VERY PLATINUM

Platinum

Colour

Scent

Ease Of Application

Instructions Clarity

Packaging

Look

Blonde Color

Grey Coverage

Value For Money

Color Tone

Red Color Vibrancy

Root Coverage

Highlight Color

Ingredients

Platinum Color

Purple Colour

Hair Lightening

Quality

Wash-out

Coloring Effectiveness

Color Lightness

Can be vibrant, but may also produce undesirable tones.

Can be vibrant and true to box color, but may vary or wash out quickly.

Produces range of rich shades with good coverage.

You're gonna wanna do a color remover and then a soft bleach kit once your hair is that yellow blonde color you'll need two boxes of this and it'll make your hair absolutely gorgeous. My only complaint is that the color is very difficult to maintain so you'll need purple shampoo, purple conditioners, purple college mass all the works and still hit it with another box at least once or twice a month doesn't stick to the roots very well I recommend some type of spray to blend in the roots

Ya gotta want it

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I spent so much time and money on every semi %26 Demi permanent brand and method trying to get pale pink. I started out with it being very yellow bleached blonde, so I hoped it would end up like a light rose gold. Which with this color it finally did. It did require 2 boxes at first but I bet refreshing the color, if needed, will only need one. Every other color I tried  was blotchy, uneven, didn't work on my roots, didn't take at all or the color was not at all what it claimed (most were straight up orange). I should have taken more pics. These pics are: first one is right after coloring and second is 3 weeks later (about 5 washes). It doesn't wash out really. Which, I had kind of wanted it to be temporary, but I'd rather it look good and just use color remover later if needed. Highly recommend.

Love this, only one that works for a pale pink.

I used a single box of Extreme Platinum on my previously bleached pixie cut that had about an inch of new growth. My natural color is a light ash brown.

The previously bleached area was lifted to a translucent pale yellow and my roots were lifted to a light straw in about 45 minutes. Really impressive lift that isn't too brassy. Better than expected from a single step box dye.

Impressive for single step box dye, not brassy

The color on the box can look intimidating it reads as a very bold, almost neon orange —The dye itself is bright when you apply it, and during the first two or three washes. Do not panic during that initial phase! 
It absolutely softens, and once it settles, the result is a beautiful, wearable shade of orange that looks much more natural than the box suggests. I've also used it on my extensions 

I left it on for the maximum recommended time and found that the color payoff was stunning after that brief “too bright” window. 
My only reason for giving it four stars instead of five is longevity. Even with color-protecting shampoo and proper aftercare, I feel the tone fades faster than other box dye brands I've used (featured in a photo everything I've tried)

You will be craved with this shade of copper! 🧡

Cherry Crush is my favorite.  I always use two boxes to get my hair fully saturated.  I've only used l'oreal feria but i love it so havent try other brand's.

Cherry Crush  is my Favorite  color

i previously used a different brand nut decided to try this when i decided to go back to silver-blue. i didn't bleach my naturally dark brown with 15-20% grey hair as light as I usually did for the other brand, but the result was perfect.

exactly what I wanted!

I'm a bit older and never tried any color other than shades of blonde.  When my dog passed, ( hate saying dog, she was so much more than that ), I decided to wear this color in her honor.  I was heartbroken and didn't care if no one else liked it.  I've just ordered my 3rd box! Turns out EVERYBODY loves it!

A New Me!.

I used 1 box of Hyper Platinum, and 3 boxes of Extreme Platinum, to lift my long, dark-blonde hair to Platinum (I pulled Hyper Platinum, a whiter blonde, through any parts of my hair that were lifting with more yellow tone). The day before I colored, I pulled a good Filler through my strands and let it dry in my hair. The result? A beautiful, shiny Platinum Blonde with NO BREAKAGE. 
This is an excellent product, I highly recommend!!

Beautiful Platinum Blonde no breakage!!

I didn't even bother to use this once I prepped everything and seen how RED it was in the bottle. Its pure red, i dont want red hair. A waste of $20. "L'Oréal Paris Féria Power Violet permanent hair dye in the shade V28 Deepest Violet (Midnight Violet)"

V28 DEEPEST VIOLET (MIDNIGHT VIOLET) IS *RED*

I have been dying my hair for over 40 years, so I do know how to apply etc.  This hair color turned my hair orange (even my previously bleached hair is orange!) in spots!  I bought it because it showed on the box that it lightens even darker hair to platinun, and my roots are a light brown.  I am VERY disappointed in this product and will not purchase again!  I wish they would refund my money so I can buy a different product, which was what I have used many times.  I should not have believed the hype!  Here are pics:

I now have orange hair!  Beware of this product!

L'Oréal Paris Feria, Permanent Hair Color box with L'Oréal Paris branding indicating multi-faceted shimmering permanent color, vegan formula and Bond Care Technology that supports up to 40% stronger hair; suitable for all hair types and often used to create streak highlights.