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L'Oreal Paris Professional Activator, 15vol 4.5%, 33.8oz

<ul><li>DIActivateur Developer 15-Volume is fully stabilized and buffered to ensure consistent and uniform color results</li><li>It's creamy, rich formulas offer gentle controlled lightening and coloring action</li><li>This developer pairs with DIA Richesse and DIA Richesse Hi-Visibility</li><li>IActivateur Developer 15-Volume is great for color treated hair and sensitized hair; for more luminous color; for corrective color/pre-coloration; for permed, smoothed, or straightened hair; and for refreshing and toning highlights</li></ul>

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[This review was collected as part of a promotion.] I really like this Dia color developer that I have been using with the L'Oréal 7N professional color for over 4 years for myself, my sister and mother. 

The developer nicely blends the color and is non toxic and doesn't have strong smell.

It seems to leave our hair soft and shiney. 

Very thankful to have this product so we can continue to color our hair safely.

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walmart.com

[This review was collected as part of a promotion.] It's very good developer. My hair stays shiny and healthy. I used it for 3 years already.

[This review was collected as part of a promotion.] L'Oreal is a great product. I have a hard time finding level 15 developer and I am so glad that Walmart carries it! I have been using this developer for about two years with great results.

My hair thanks you!

[This review was collected as part of a promotion.] Works well in covering the gray.

15 Volume is best activator - it's worth the money

Worth the money

[This review was collected as part of a promotion.]