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LG 43-inch UHD AI 4K Smart TV 43UA7700PUB

Breathtaking colour and detail with 4K HDR10 Pro, 4K picture quality, upscaled visual and surround sound from the alpha 7 4k AI processor Gen8

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&nbsp;43 Inch Smart LG UHD AI UA77 4k 2025

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[This review was collected as part of a promotion.] Not had long so will update more further down the line, but first impressions it a very good Tv, setup is a bit hit and miss, but take your time and you soon find out what each thing dose, great colour, and for some reason feels and looks bigger than my old TV, even though they are the same size, don't figgier, sound through my amp, is well above what the old one was, quality is perfect, clear vibrant sound, Neighbours must being doing there nut, could have done with 4 HDMI slots but you cant have everything,  will like I said update on its quality further down the line when I've had it a few months, the price was well within our budget, so good value for money.

replacement TV

lg.com/uk

Having opted for the 50 inch display it more than served my purpose to have a excellent TV, which was easy to setup, great picture clarity, and pretty good sound too. I have tended to either buy Samsung or LG and opted again for LG and was not disappointed. I think there is more than enough TV for me in this model and I am happy with my purchase.

Budget Price but not a budget TV.

lg.com/ca

[This review was collected as part of a promotion.] I purchased this TV for the living room. It's mounted on the wall and we watch it from a distance of about 3m. It produces good vibrant colours and contrast. The user interface is easy to use. There are three hdmi sockets, we use one connected to a Sky puck and a firestick. The hdmi port that is an eArc port connects to an LG soundbar which we ordered after. As we previously had a soundbar we did notice a drop in sound quality from the built in speakers, however the new LG soundbar improved the sound and supplies 5 channel surround sound. Overall I'm very pleased with the picture quality especially on such a large TV. The price for this quality makes it a good buy.

Good picture at a great price.

[This review was collected as part of a promotion.] Bought the 86" as I decided the 65" looked small on my wall. Great picture quality brilliant that the 2025 has 400mm x 400mm versa fitment so fits alot of different brackets and possibly the one you already have on the wall like the one I had

Fabulous purchase

[This review was collected as part of a promotion.] I've just purchased this product and totally happy I did so, excellent quality picture and sound, but such an experience when I'm hooked up with my gaming console and the US40T surround sound speakers setup, literary blown away lol,

50'' TV

[This review was collected as part of a promotion.] Does the job, the only rhing i dont like is the remote too confusing and cant see button in low light

Good value

Set up pretty easy but when turned on lots of channels and not sure where they are coming from.  Nothing to do with our TELUS TV. Took some time but figured out how to get TELUS TV again but their old remote won't pair with the LG remote so always a two step process to turn on.

what are all those channels

Two stars only because the clarity is very good.  The TV picture is great.  However, the user interface running the device is terrible.  It barely responds to the remote control.  Instead of a button in the center of the directional arrows, there is a scroll wheel.  But the scroll wheel does not do what you expect it to do, instead of moving from icon to icon, it activates a remote pointer mouse.  Well the pointer mouses accuracy is horrendous.  It jumps all over the screen, it clicks where you don't want it to, and doesn't click where you want it to.

My recommendation for you before buying any television is to get the remote from sales and operate the tv, not just watch the high-resolution picture on display.  This tv is very difficult to navigate. And there is no place to disable this annoying feature. 

Also, do not be fooled by the AI tag, this is NOT AI.  The help feature they call chatbot, does not give prompts, it is merely a pre-defined set of questions and answers.  Maybe they have some AI running in the background recording all you do so it can present content you are interested in, but even that is NOT AI, but simply maching learning and recording. 

don't be fooled, get the remote from sales, operate the TV.  Make sure you are good with how this works.

Also, the chromecast and apple air play barely work.  I was finally able to use them both, but it seems to hang on to the connection after disconnection, so a second user cannot also cast via apple.  The response time is slow and laggy when it finally does connect.

great picture, terrible user interface

lg.com

Just bought this tv yesterday and it is, in fact, fantastic. However, as others have pointed out, there's no Magic Remote. I'm not just disappointed, I'm actually concerned that this borders on misleading advertising: ALL the marketing material focuses on AI functions WITH the Magic Remote. Unlike added functionalities available with an LG soundbar, there is no asterisk warning that the remote isn't included on the model I purchased (65in). The standard remote is listed in the specs, but that's far too easy to miss when you've just been bombarded by images of the Magic Remote as a main selling point. 

So, I now own a television that effectively locks me out of most of its touted, standout features. For me (and others who bought this tv based on ad copy), all the promotional videos on this page, and on the store's web page where I made the purchase, are simply not true. In fact, I can't even find this remote model listed anywhere. I read the reply about the Magic Remote being available to "further enhance" the experience but, with all due respect, that's not how you present it. At all. The promotional material even says "your Magic Remote" not "a Magic Remote". That doesn't sound like an add-on.

As I said: the UA77 is a wonderful television. It really is. I would've given it 4 stars, easily. But I'm just profoundly disappointed with LG. This isn't right.

Great tv—but no Magic Remote is a serious issue.

The use of the smart function is hit or miss.  Even when I have being using it for BBC iplay on one day it may not work the next.  I keep getting the message "I keep getting "host name does not match server certificate".  I have switched server and TV on and off and checked for software updates but still works sometimes and not others.

Disappointing Smart set-up

LG 43-inch UHD AI 4K Smart TV 43UA7700PUB featuring a 43-inch display with 4K HDR10 Pro for vivid colours and sharp details. Powered by the alpha 7 4K AI processor Gen8 for upscaled visuals and immersive surround sound. The screen showcases a vibrant image of colourful spheres, emphasizing its high-quality picture performance.