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Loreal Professionnel Paris Serie Expert Silver Color Balancing Purple Shampoo 300 ml 2 Pack

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With its formula specially developed for very light blonde, gray and white hair, it neutralizes unwanted orange reflections on the hair with the purple pigments in its content. It prevents color fading and changes that occur in the hair over time and under the influence of the sun, creating vibrant and shiny hair at all times. Thanks to amino acids and anti-yellowing agent, it prevents yellowing of keratin in the internal structure of the hair and softens the hair fiber. It makes gray and white hair look perfectly shiny and radiant. Suitable for daily use. Neutralizes unwanted warm reflections on very light blonde, gray and white hair with purple pigments and gives a cooler appearance. Gives softness to the hair while restoring it. Prevents yellowing of light blonde, gray and white hair and gives shine to the hair. Loreal Professionnel Shampoo for Very Light Blonde, Gray and White Hair, also known as Silver or Purple shampoo, has been developed to prevent discoloration and redness that may occur in gray, white, platinum blonde or cold-toned blonde hair. It protects your hair color by preventing the orange reflections that occur in the hair after dyeing. It creates a vibrant and shiny appearance on your hair.
Application Apply to damp hair. Spread it all over the hair by massaging. Rinse with plenty of water. Repeat the process if necessary. Silver shampoo is not recommended for daily use due to its pigmented structure. As the use of the product increases, the hair toning rate will increase, the frequency of use can be adjusted according to the desired color intensity.

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