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Managing Enterprise Content: A Unified Content Strategy

Book Format

Edition

Number of Pages

Brand

Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs.    Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy-a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.    This up-to-date new edition of Managing Enterprise Content helps you:      Determine business requirements        Build your vision        Design content that adapts to any device        Develop content models, metadata, and workflow        Put content governance in place        Adapt to new and changed roles        Identify tools requirements    With this book you'll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.

ISBN-10

Universal Product Code (UPC check)

fulfillment

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            <p class="gray">Please note that a higher initial payment may be required for some purchases. Pay later in 4 <a href="https://cdn.klarna.com/1.0/shared/content/legal/terms/0/en_ca/paylaterin4" target="_blank">terms</a> available here. For Quebec residents, these Pay Later 4 <a href="https://cdn.klarna.com/1.0/shared/content/legal/terms/0/en_ca/paylaterin4_quebec" target="_blank">terms</a> are applicable. </p>
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Managing Enterprise Content: A Unified Content Strategy

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