Marketing 6.0: The Future is Immersive

Metamarketing is a new form of marketing in which practitioners go beyond the straightforward marriage of traditional and digital marketing techniques to offer a genuine physical and digital convergence in an interactive and immersive customer experience.

In the newly updated Marketing 6.0: The Future is Immersive, celebrated promoter of the "Four P's of Marketing," Philip Kotler, walks you through how you can use technology to address the needs of your customers and have an impact on your industry and the wider world. This book equips marketers for the new age of metamarketing, providing you with a way to integrate tech and business model evolution with the significant changes in consumer behaviors noticed over the past decade.

The author explains the building blocks of metamarketing and the technologies and platforms that Generations Z and Alpha use every day. You'll learn how to tap into metaverses and extended reality, and discover the most common obstacles, pitfall