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Marketing Analytics: Data-Driven Techniques with Microsoft Excel

<p>Powerful techniques for analyzing business data with Excel</p> <p>Most businesses are awash in data. To make that data work for your business, you need a simple, cost-effective tool -- ideally, one you already know something about. Excel is that tool.</p> <p>Every example in this book features step-by-step instructions, a downloadable Excel file containing data and solutions, and plenty of screenshots. To sharpen your marketing analytics, you just need this guide and Excel.</p> <p>This book will help you master many important marketing analytic concepts, including: </p> <ul> <li>Using Excel charts and functions to summarize marketing data</li> <li>Estimating demand curves and using Solver to determine profit-maximizing pricing strategies</li> <li>Using cluster analysis for market segmentation</li> <li>Developing customized forecasting models that show you how your marketing mix impacts sales</li> <li>Measuring the effectiveness of your advertising program</li> <li>Understanding the

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marketing analytics: data-driven techniques with microsoft excel front cover, centered paperback book with white background and geometric green-blue-gray hexagon cluster at top; title 'Marketing Analytics', subtitle 'Data-Driven Techniques with Microsoft Excel', author Wayne L. Winston and Wiley logo at bottom right. Suitable as a reference for marketing analysis using Excel.