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Mastering the Complex Sale: How to Compete and Win When the Stakes are High!

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Advice from a proven expert in the high-stakes world of complex sales Complex sales are the most hotly contested in the sales world. These business-to-business transactions involve multiple decisions made by multiple people from multiple perspectives. They require support from several professionals both before and after the sale, making them both complicated and lucrative. Salespeople who concentrate on complex transactions in such industries as technology, health care, manufacturing, finance, and professional services find that most common sales techniques fail them. Mastering the Complex Sale offers much-needed guidance for the five million salespeople in the United States who specialize in complex sales. Jeff Thull (Minneapolis, MN) is founder and CEO of Prime Resource Group. For the past twenty years, he has developed and delivered selling programs to sales and management teams around the world.