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McQuail's Mass Communication Theory

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Product Description'This book is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here. Denis McQuail offers the best roadmap available to navigate our times, a roadmap that stands the test of time.' - Mark Deuze, Indiana UniversityMcQuail's Mass Communication Theory has been the most authoritative and comprehensive introduction to the field for more than 25 years and still offers unmatched coverage of the research and debates. The Sixth Edition covers everything a student needs to know of mass communication: communication models of the sender, the message and the audience and the diverse forms of mass communication today. This book proves that more than ever, theories of mass communication matter for the broader understanding of society and culture.Fully up-to-date, this new edition includes:New boxed case studies on key research publications, familiarizing students with the critical research texts in the fieldA new streamlined structure for better navigationMore definitions, examples, and illustrations throughout to bring abstract concepts to lifeMajor updates on new media, globalization, work and economyA password-protected Instructor Teaching Site and an open-access Student Study Site are available for this book at www.sagepub.co.uk/mcquail6ReviewOver successive editions, Denis McQuail has pulled off the trick of expanding the scope of his analysis and integrating new research in a rapidly changing field. Hats off to him once again for making such enormous amounts of material so user-friendlyPhilip SchlesingerUniversity of GlasgowDenis McQuail's Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here. Denis McQuail offers the best roadmap available to navigate our times, a roadmap that stands the test of timeMark DeuzeIndiana University and Leiden UniversityThis is a unique work tested by time and generations of students around the world - North, South, East and WestKaarle NordenstrengUniversity of TampereAbout the AuthorDenis McQuail is emeritus professor of communication at the University of Amsterdam and visiting professor in the Department of Politics, University of Southampton. His books include Audience Analysis (1997) and McQuail's Mass Communication Theory (5th ed. 2005), a comprehensive introduction to the field that takes full account of new technologies and globalization issues. His most recent edited collection is Communication Theory and Research (2006), which presents outstanding studies in communications research published during the last decade. The selections are drawn from the European Journal of Communication, a leading international journal, founded by McQuail, Peter Golding and Els De Bens.

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