Name: Nexxus Blonde Assure, Purple Shampoo
Brand: Nexxus
SKU: 2UL1U0WBUKPZ
Price: 16.97 CAD
Availability: InStock
Rating: 4.6 (82 reviews)

Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

Shop

dWeb : Personal Care - " Subscribe to Save" InterPageNavigationBanner WK 44 2025

Buy Box Ad Container Module for Desktop

Custom HTML Module - About Klarna

Custom HTML Module - About SalesFinancing - Second update

I want delivery savings + more with

Try 30 days of free delivery + more! Choose your plan at checkout.

#2e2f32

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

MTZ Team | Marquee 2  Ad | Item Page

MTZ Team | Skyline Ad | Item Page

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

Walmart Rewards Mastercard

NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

NEW InternationalShipping Mon May 18 2026 1:02 PM EDT

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW ProductDescriptionPlaceholderATF Tue Jul 08 2025 11:41 PM EDT

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

NEW ProductHighlightsPlaceholder Wed Jul 02 2025 12:43 AM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

Shop Confidently

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Syndigo

True

dWeb: L1/L2- Comparison Chart- WK 07, 2026

#000000

Item Carousel - Rich Relevance 1

RR carousel

Item Carousel - Rich Relevance 2

RR carousel 2

Item Carousel - Rich Relevance 3

Nexxus Blonde Assure, Purple Shampoo

Ingredients

<br><ul><li>PURPLE SHAMPOO TO BALANCE BRASSY TONES: Nexxus Blonde Assure Purple Shampoo for blonde, silver, or platinum hair helps neutralize brassy tones and provide long-lasting color care & color vibrancy</li><li>BRIGHTEN YOUR BLONDE HAIR: This hair shampoo for blonde and platinum hair develops cooler, brighter, smoother blonde after just one use This color toning purple shampoo will leave hair shiny</li><li>SALON-CRAFTED COLOR CARE HAIR CARE: Nexxus Purple Shampoo for blonde hair helps replenish & repair hair, leaving it revitalized without weighing it down, giving it flexibility and suppleness</li><li>KERATIN SHAMPOO FOR YOUR Coloured HAIR: Nexxus Blonde Assure Shampoo combines Keratin Protein with Violet Pigments that can help balance brassy tones</li><li>COLOR CARE SHAMPOO: Born in salons and perfected by science, this color safe shampoo is crafted with exclusive protein mixes and this shampoo for coloured hair has proven results</li><li>NEXXUS HAIR COLOUR CARE PRODUCTS: Custom crafted for bleached, platinum, or silver hair, Nexxus Blonde Assure Treatment Shampoo can be used as a system with Nexxus Color Assure Conditioner</li></ul>

Brand

Hair Type

Size

Container Type

Product Net Content UOM

Hair Product Form

Assembled Product Weight

As a leader in salon quality products, Nexxus has progressed one of its top-selling collections, Color Assure, to incorporate learnings from science and nature, and introduce new products - with a new look - to help extend color vibrancy for longer. After using Proteomics studies to examine hair damage at the molecular level, Nexxus scientists found that the main cause of color loss and dullness happens the moment hair is coloured. Our scientists have developed a one-of-a-kind PROTEINFUSION blend infused with Elastin Protein and Quinoa along with other ingredients to create Color Assure formulas that result in long-lasting color vibrancy for up to 40 washes. Along with an updated look, Nexxus is expanding the Color Assure range to include new formats that create an optimal regimen for color care, making it easier for people to help keep their color looking vibrant for longer. The hair care range will include: a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades and a deep treatment masque. Nexxus Blonde Assure Purple Shampoo, Color Care Shampoo, For Blonde Hair Keratin Protein is our premiere purple shampoo for all our blonde hair needs. At Nexxus, we know that hair is made of around 90% proteins, which is why we use advanced scientific methods to identify the protein needs of each hair type. We create customized formulas, with proteins, to bring your hair back to life. Nexxus Blonde Assure Purple Shampoo, with our exclusive PROTEINFUSION blend with Keratin Protein and Violet Pigment, tones down brassiness on blonde or silver hair. Usage: Use 1-2 times a week to help neutralize brassy tone. Leave in for 1-5 minutes each time. Follow with Blonde Assure Conditioner. To learn more about our coloured hair products, color-toning products, keratin shampoo, and the entire range of Nexxus products visit nexxus.com.

Hair Care Key Benefits

Gender

Assembled Product Dimensions (L x W x H)

Universal Product Code (UPC check)

Walmart Item #

fulfillment

title_shipToHome_date_delivery

Scent

Colour

Hair Color Toning

Lightweight Formula

Lather

My husband is 45, he has the lightest golden blonde hair I've seen naturally. Over the yrs it looked dull and kinda dead. So I bought him this shampoo and I am amazed by how much brighter it is. He's back to being so blonde again like he was 10 yrs ago. Like beach blonde barely above white. It's nearly as light as it was in his HS graduation photo.

Amazing for light, natural blondes too

walmart.com

I like this shampoo to keep my hair looking like the cool blonde tone that I prefer. I used to use Nexxus Simply Silver shampoo all the time and this one from them is just as good . It doesn't t are much so go easy at first until you know how much your hair needs of this  product.

[This review was collected as part of a promotion.] Cheaper than other stores, also availability.

I have used Nexxus for silver hair, loved it. After I moved to Reno, NV I could not find it. I looked on  line I did find it but the price was soooo high that I could not afford it.  I tried other products they were not
as good. Lucky for me I found it at Walmart online. It is a very good, rich feeling shampoo. It gives my white, grey hair a beautiful shine.

Perfect for grey or white hair.

My hair is bleached platinum blonde. Even with toner, I'm still left with a little bit of orange. This product removes all traces of the orange. I leave it in for about 10 minutes once a week and my platinum stays fresh until my next salon visit.

Keeps orange out of platinum

nexxus.com

LOVE LOVE LOVE this shampoo. The smell is incredible and it leaves your hair brighter with each use. I go see my hairdresser I'd say about every 3-4 months to have my roots touched up and after every touch up this shampoo is my saving grace. I absolutely recommend this shampoo. Don't get me started on how long this bottle has lasted me either. It's incredible

Smells so good

influenster.com

This purple shampoo from Nexxus has a luxurious scent and sleek packaging. It neutralized yellow tones in my blonde highlights after just a couple uses. My hair felt smooth and refreshed without being dried out. Great value for the quality and salon-like results at home!

A salon-quality purple shampoo that tones and soft

I really like this shampoo but I thought it was a little overpriced

[This review was collected as part of a promotion.] I get my hair colored silver and this purple shampoo has been wonderful. My color looks great and shines brilliantly. The bottle is larger than I expected, which makes me even happier. In all, definitely a great addition to my shower routine.

Wonderful!

I highlighted my hair and was hoping that this would keep the ashy blonde away from the brassiness but unfortunately, didn't. I've tried other brands that work much better. This shampoo is not dense as a product - the purple will barely stay in my hair. Unfortunate because I love the Keraphix shampoo and conditioner line and was hoping this would have better results.

was hoping it worked

Nexxus Blonde Assure Purple Shampoo tube in mauve and dark purple with white text, 250 ml size, featuring ProteinFusion formula to neutralize brassiness and maintain color vibrancy for blonde and silver hair.

Nexxus Blonde Assure, Purple Shampoo

About this item

At a glance

Shop Confidently

How you’ll get this item:

Your data, your choice