Name: Nexxus Blonde Assure, Purple Shampoo
Brand: Nexxus
SKU: 2UL1U0WBUKPZ
Price: 16.97 CAD
Availability: InStock
Rating: 4.6 (82 reviews)

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Nexxus Blonde Assure, Purple Shampoo

Ingredients

<br><ul><li>PURPLE SHAMPOO TO BALANCE BRASSY TONES: Nexxus Blonde Assure Purple Shampoo for blonde, silver, or platinum hair helps neutralize brassy tones and provide long-lasting color care & color vibrancy</li><li>BRIGHTEN YOUR BLONDE HAIR: This hair shampoo for blonde and platinum hair develops cooler, brighter, smoother blonde after just one use This color toning purple shampoo will leave hair shiny</li><li>SALON-CRAFTED COLOR CARE HAIR CARE: Nexxus Purple Shampoo for blonde hair helps replenish & repair hair, leaving it revitalized without weighing it down, giving it flexibility and suppleness</li><li>KERATIN SHAMPOO FOR YOUR Coloured HAIR: Nexxus Blonde Assure Shampoo combines Keratin Protein with Violet Pigments that can help balance brassy tones</li><li>COLOR CARE SHAMPOO: Born in salons and perfected by science, this color safe shampoo is crafted with exclusive protein mixes and this shampoo for coloured hair has proven results</li><li>NEXXUS HAIR COLOUR CARE PRODUCTS: Custom crafted for bleached, platinum, or silver hair, Nexxus Blonde Assure Treatment Shampoo can be used as a system with Nexxus Color Assure Conditioner</li></ul>

Brand

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As a leader in salon quality products, Nexxus has progressed one of its top-selling collections, Color Assure, to incorporate learnings from science and nature, and introduce new products - with a new look - to help extend color vibrancy for longer. After using Proteomics studies to examine hair damage at the molecular level, Nexxus scientists found that the main cause of color loss and dullness happens the moment hair is coloured. Our scientists have developed a one-of-a-kind PROTEINFUSION blend infused with Elastin Protein and Quinoa along with other ingredients to create Color Assure formulas that result in long-lasting color vibrancy for up to 40 washes. Along with an updated look, Nexxus is expanding the Color Assure range to include new formats that create an optimal regimen for color care, making it easier for people to help keep their color looking vibrant for longer. The hair care range will include: a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades and a deep treatment masque. Nexxus Blonde Assure Purple Shampoo, Color Care Shampoo, For Blonde Hair Keratin Protein is our premiere purple shampoo for all our blonde hair needs. At Nexxus, we know that hair is made of around 90% proteins, which is why we use advanced scientific methods to identify the protein needs of each hair type. We create customized formulas, with proteins, to bring your hair back to life. Nexxus Blonde Assure Purple Shampoo, with our exclusive PROTEINFUSION blend with Keratin Protein and Violet Pigment, tones down brassiness on blonde or silver hair. Usage: Use 1-2 times a week to help neutralize brassy tone. Leave in for 1-5 minutes each time. Follow with Blonde Assure Conditioner. To learn more about our coloured hair products, color-toning products, keratin shampoo, and the entire range of Nexxus products visit nexxus.com.

Hair Care Key Benefits

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Quality

Light

My husband is 45, he has the lightest golden blonde hair I've seen naturally. Over the yrs it looked dull and kinda dead. So I bought him this shampoo and I am amazed by how much brighter it is. He's back to being so blonde again like he was 10 yrs ago. Like beach blonde barely above white. It's nearly as light as it was in his HS graduation photo.

Amazing for light, natural blondes too

walmart.com

I like this shampoo to keep my hair looking like the cool blonde tone that I prefer. I used to use Nexxus Simply Silver shampoo all the time and this one from them is just as good . It doesn't t are much so go easy at first until you know how much your hair needs of this  product.

[This review was collected as part of a promotion.] Cheaper than other stores, also availability.

This purple shampoo from Nexxus has a luxurious scent and sleek packaging. It neutralized yellow tones in my blonde highlights after just a couple uses. My hair felt smooth and refreshed without being dried out. Great value for the quality and salon-like results at home!

A salon-quality purple shampoo that tones and soft

influenster.com

I have used Nexxus for silver hair, loved it. After I moved to Reno, NV I could not find it. I looked on  line I did find it but the price was soooo high that I could not afford it.  I tried other products they were not
as good. Lucky for me I found it at Walmart online. It is a very good, rich feeling shampoo. It gives my white, grey hair a beautiful shine.

Perfect for grey or white hair.

LOVE LOVE LOVE this shampoo. The smell is incredible and it leaves your hair brighter with each use. I go see my hairdresser I'd say about every 3-4 months to have my roots touched up and after every touch up this shampoo is my saving grace. I absolutely recommend this shampoo. Don't get me started on how long this bottle has lasted me either. It's incredible

Smells so good

I used my well loved purple shampoo weekly and it's been able to keep my highlights looking fresh after 6 months. The product feels thick and good quality. The scent is nice. I have fine straight hair and recommend it for whoever has highlights.

Great for keeping your blonde bright

My hair is bleached platinum blonde. Even with toner, I'm still left with a little bit of orange. This product removes all traces of the orange. I leave it in for about 10 minutes once a week and my platinum stays fresh until my next salon visit.

Keeps orange out of platinum

nexxus.com

I let my natural grey come in along with lights, I had a hard time finding a treatment that really works preventing brassy tones yet brighting silver lights. Well this one does it! First use I couldn't believe how wonderful it lathered and felt after shampoo and conditioning. Then the blow out was the best! The most gorgeous looking and amazing feeling hair of my life! I will never buy any other product! Thank you

Unbelievable

I highlighted my hair and was hoping that this would keep the ashy blonde away from the brassiness but unfortunately, didn't. I've tried other brands that work much better. This shampoo is not dense as a product - the purple will barely stay in my hair. Unfortunate because I love the Keraphix shampoo and conditioner line and was hoping this would have better results.

was hoping it worked