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Nonprofit Essentials: The Capital Campaign (AFP/Wiley Fund Development Series)

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Nonprofit Essentials provides a thorough and practical overview of the process of planning and managing a capital campaign. In lively discussions, independent consultant Julia Walker shares the tips, techniques, and programs that have helped her raise more than USD600 million in capital campaigns. Nonprofit Essentials highlights new tools available through the Internet, such as Web sites for prospect research and the use of electronic media to help make an organization's case stand out among the competition, as well as such topics as: * Determining if an organization is ready for a campaign * Budgeting and staffing for a campaign * Setting realistic goals * Creating a campaign gift table * Identifying and training volunteers * Donor cultivation that produces results * Campaign recognition practices

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