Name: Nuts!, Kevin Freiberg, Jackie Freiberg Paperback
Brand: Freiberg, Jackie
SKU: 3PMQRSAY8TW3
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Nuts!, Kevin Freiberg, Jackie Freiberg Paperback

Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping "reengineering," "total quality management," and other management philosophies and employing its own brand of business success, Kelleher's airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990. <BR>Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it? <BR>With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success

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Nuts!, Kevin Freiberg, Jackie Freiberg Paperback. The gutsy president of Southwest Airlines reveals the unconventional business tactics--which include arm-wrestling and lots of peanuts--that allowed him to build the most successful American airline and applies them to readers' businesses and personal lives. Reprint. $75,000 ad/promo.