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OGX Hydrate & Color Reviving + Lavender Luminescent Platinum Shampoo

<ul><li>Color Reviving: Gently hydrates and brightens platinum blonde hair.</li><li>Brassiness Reduction: Reduces the appearance of brassiness and helps protect from UV damage.</li><li>Hair Protection: Helps colored hair live longer with Sun Filters.</li><li>Sulfate-Free System: Features a sulfate-free surfactant hair care system.</li><li>Natural Ingredients: Formulated with Lavender Oil and Chamomile.</li></ul>

Ingredients

<ul><li>Color reviving shampoo</li><li>Gentle formula that hydrates and brightens platinum blonde</li><li>Reduces the appearance of brassiness and helps to protect from UV damage</li><li>With Sun Filters, Lavender Oil and Chamomile</li><li>Sulfate free surfactant hair care system</li></ul>

Brand

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Brighten your hair and your day with our new Hydrate + Color Reviving Lavender Luminescent Platinum. Enhance those platinum white tones and remove brassiness while helping your colored hair live longer with this blend with Lavender Oil and Chamomile extract. Apply shampoo generously to wet hair, massage into a lather through to ends, then rinse the hair thoroughly. After shampooing, follow with conditioner. Warning: Avoid contact with eyes. If contact occurs rinse immediately. For best results use in conjunction with other OGX products.

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Walmart Item #

Smell

Price

This shampoo is delicately scented so everyone can enjoy. It has an anti yellowing agent for blonde and gray hair and certainly brings out the healthy shine in my hair. The matching conditioner is also excellent.

Very nice scent

Great shampoo. My hair is white and other shampoos leave my hair purple. This removed all the residue and left my hair, not purple, shiny and clean.

Grreat Shampoo for White Hair

walmart.com

LOVE-LOVE-LOVE this shampoo!!  I grew out my black hair to white a few years ago and became concerned about what the hard water would do to my white hair.  This shampoo saves the day for me everytime!! I give my hair a good vinegar rinse after shampooing, too, so it's soft and supple. I've paid big bucks for violet shampoos at salons; this one's just as good, if not better as the more expensive ones, and it takes such a small amount to get a good lather. Best of all, there are no harsh chemicals, so I don't have to wear rubber gloves like I did with some other salon brands...ugh!!   Will keep buying this one!

I often have an oily scalp and dry tips. This is one of my favorite shampoos that Initially purchased when I had blonde highlights and wanted to remove some of the brass tones. I've since went back to darker hair and continue to use this shampoo. Great smell as well !! 10/10

I often have an

influenster.com

I have blonde highlights in my hair, unfortunately not natural ones lol, I pay a lot of money to have them done professionally every few months. I have always had a problem with brassiness, especially on my ends. I tried all the purple shampoos from beauty supply stores which did little to nothing to help the problem. I saw this OGX platinum shampoo in Walmart one day and thought I would give it a try, the price was affordable and although I am not a huge fan of lavender scent I thought if it helped at all with the brassiness then I could put up with the scent, plus I especially am a fan of products with natural ingredients as opposed to chemical ones! Well, let me tell you.. this has worked great for my hair!!! It has eliminated all the brassiness & keeps my hair looking bright like it has just been colored! The only reason I didn't give it 5 stars is because it doesn't have a smooth consistency coming out of the bottle, it tends to gel up & it is difficult to squeeze it out, I don't know if anyone else has had this problem. It won't stop me from buying it or using it though, it seems to work great for my hair!

Works great for me.. I love it!!

very pleased with the product, noticed a different on the first use.

good experience

When I received the shampoo it had all leaked out.  I didn't even have enough for one shampoo.  The way it was packaged the breakage was inevitable.  It leaked out all over my mail and mailbox.  Should have been boxed not soft envelope

Item arrived damaged had to be thrown out

Disappointed

Sorry..I won't buy this again...felt felt slight scalp burning, difficult to pour out of bottle...more like a jell ...slipped through my fingers in the shower. Had a drying effect even after conditioner.  No shine after all that.

Would not purchase again...tried many times